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Tracking brand positioning for an emerging destination : 2003 to 2015

Pike, Steven; Gentle, Jane; Kelly, Louise; Beatson, Amanda - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 3, pp. 286-296

Persistent link: https://www.econbiz.de/10011884810

The tourism effect of President Trump's participation on Twitter

Nicolau, Juan Luis; Sharma, Abhinav; Shin, Seunghun - In: Tourism management : research, policies, practice 81 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012297476

#Visitspain : breaking down affective and cognitive attributes in the social media construction of the tourist destination image

Garay Tamajón, Luis Alfonso - In: Tourism management perspectives : TMP 32 (2019), pp. 1-11

Persistent link: https://www.econbiz.de/10012128963

Can combined marketing and planning-oriented of community-based social marketing (CBSM) project successfully transform the slum area to tourism village? : a case study of the Jodip...

Sulistyaningsih, Tri; Jainuri, Jainuri; Salahudin, Salahudin - In: Journal of nonprofit & public sector marketing 34 (2022) 4, pp. 421-450

Persistent link: https://www.econbiz.de/10013417409

Examining the effect of message characteristics, popularity, engagement, and message appeals : evidence from Facebook corporate pages of tourism organisations

Thomas, Sujo; Kureshi, Sonal; Yagnik, Arpan - In: International journal of business and emerging markets … 13 (2021) 1, pp. 30-51

Persistent link: https://www.econbiz.de/10012505423

Effects of Co-Creation in a Tourism Destination Brand Image Through Twitter

Revilla Hernández, Mercedes; Santana Talavera, Agustín; … - 2021

The purpose of this paper is to analyze the effects of co-creation of a tourist brand image projected in Twitter by using NVIVO 11. It takes the case study of the Smart Fuerteventura brand, an ecotourism association made up of a group of local firms. The brand concept is linked to the...

Persistent link: https://www.econbiz.de/10013251297

Is nothing like before? : COVID-19-evoked changes to tourism destination social media communication

Pachucki, Christoph; Grohs, Reinhard; … - In: Journal of destination marketing & management 23 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013194673

Tourism marketing for cities and towns : using social media and branding

Kolb, Bonita M. - 2017 - Second edition.

1. Developing a marketing plan for tourism to cities and towns -- 2. Building community support for tourism development … -- 3. Analyzing the city or town as a tourism product -- 4. Analyzing the internal and external environment -- 5 … the tourism marketing plan. …

Persistent link: https://www.econbiz.de/10013181499

The tone of voice of tourism brands on social media : does it matter?

Barcelos, Renato Hübner; Dantas, Danilo C.; Sénécal, … - In: Tourism management : research, policies, practice 74 (2019), pp. 173-189

Persistent link: https://www.econbiz.de/10012128584

Destination branding & social media : developing theoretical propositions for the state of Jammu & Kashmir

Amin, Insha; Yousaf, Anish; Gupta, Anil - In: Journal of world economic review 13 (2018) 1, pp. 39-50

Persistent link: https://www.econbiz.de/10011992412

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