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The impact of service failure on brand credibility
Bougoure, Ursula Sigrid; Russell-Bennett, Rebekah; … - In: Journal of retailing and consumer services 31 (2016), pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
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The influence of brand experience and service quality on customer engagement
Prentice, Catherine; Wang, Xuequn; Loureiro, Sandra … - In: Journal of retailing and consumer services 50 (2019), pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
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Role of alliance brand awareness on customer's behavioural response and satisfaction : case of "sky team" global airline alliance
Kassir, Ali Mohammad - In: EuroMed journal of management : EMJM 6 (2024) 1, pp. 72-99
Persistent link: https://www.econbiz.de/10014490987
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Smartphone preferences and brand loyalty : a discrete choice model reflecting the reference point and peer effect
Kim, Junghun; Lee, Hyunjoo; Lee, Jongsu - In: Journal of retailing and consumer services 52 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012132216
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21st century luxury fashion retailers' marketing strategies for customer satisfaction : UK perspective
Ryding, Daniella; Vignali, Gianpaolo; Caratù, Myriam; … - In: International journal of business and globalisation : IJBG 16 (2016) 1, pp. 79-103
Persistent link: https://www.econbiz.de/10011616638
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The impact of innovation on customer satisfaction : a study of the cosmetic product
Sah, Raman - In: Nepalese journal of finance : a publication of Uniglobe … 6 (2019) 1, pp. 107-115
Persistent link: https://www.econbiz.de/10014493952
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Factors affecting smartphone brand switching behavior in Kathmandu valley
Kumari, Radha; Sah, Laxmi Kumar - In: Nepalese journal of economics : a publication of … 6 (2022) 3, pp. 82-95
Persistent link: https://www.econbiz.de/10013449196
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Customer perceptions of value, satisfaction, and loyalty in the social media era : insights from electrical home appliances in an emerging economy
Md Uzir Hossain Uzir; Ishraq Jerin; Abu Bakar bin Abdul … - In: International journal of quality and innovation : IJQI 6 (2022) 2, pp. 190-230
Persistent link: https://www.econbiz.de/10013257353
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The antecedents and influences of airline loyalty programs: the moderating role of involvement
Wang, Edward Shih-tse; Chen, Lily Shui-lien; Chen, I. Fei - In: Service business 9 (2015) 2, pp. 257-280
Persistent link: https://www.econbiz.de/10011296050
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Key drivers of brand trust in a Latin American airline : the impact of Colombia's Avianca customer experience
Ribamar Siqueira, Jose <Jr.>; Bendixen, Michael; … - In: Journal of marketing analytics : JMA 11 (2023) 2, pp. 186-201
Persistent link: https://www.econbiz.de/10014326749