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~subject:"Brand management"
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Brand management
Social Web
20,152
Social web
20,118
Soziales Netzwerk
16,331
Social network
15,382
Reputation
5,903
Online-Marketing
5,859
Internet marketing
5,766
Konsumentenverhalten
5,504
Consumer behaviour
5,498
Corporate reputation
4,886
Firmenimage
4,859
Unternehmensnetzwerk
4,508
Business network
4,501
Theorie
4,351
Theory
4,229
Beziehungsmarketing
2,462
Relationship marketing
2,457
Markenführung
2,435
Viral marketing
2,273
Virales Marketing
2,273
Electronic Commerce
2,026
E-commerce
1,945
Soziale Beziehungen
1,940
Netzwerk
1,918
Network
1,916
Social relations
1,909
USA
1,903
United States
1,842
Deutschland
1,782
Social media
1,701
China
1,692
Germany
1,667
social media
1,635
Innovation
1,573
Online-Handel
1,538
Online retailing
1,535
Internet
1,531
Social capital
1,521
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1,521
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Melewar, T. C.
27
Balmer, John M. T.
22
Bang, Nguyen
14
Loureiro, Sandra Maria Correia
12
Cova, Bernard
11
Foroudi, Pantea
11
Gázquez-Abad, Juan Carlos
10
Burmann, Christoph
9
Martínez-López, Francisco J.
9
Rita, Paulo
9
Veloutsou, Cleopatra
9
Esch, Franz-Rudolf
8
Hajli, Nick
8
Kunkel, Thilo
8
Dennis, Charles
7
Hatch, Mary Jo
7
Hollebeek, Linda D.
7
Iglesias, Oriol
7
Kucharska, Wioleta
7
Ranfagni, Silvia
7
Schultz, Majken
7
Sharifah Faridah Syed Alwi
7
Swoboda, Bernhard
7
Balmer, John M.T.
6
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Greyser, Stephen A.
6
Haverila, Kai
6
Ind, Nicholas
6
Johnen, Marius
6
Ko, Eunju
6
Langner, Tobias
6
Mathur, Manisha
6
McLaughlin, Caitlin
6
Theobald, Elke
6
Urde, Mats
6
Vrontis, Demetris
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5
Bilro, Ricardo Godinho
5
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Haufe-Lexware GmbH & Co. KG
1
Information Resources Management Association
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <13, 2009, Berlin>
1
National Bureau of Economic Research
1
Projekt Verlag
1
Springer International Publishing
1
Tectum Verlag
1
Universität St. Gallen / Institut für Medien- und Kommunikationsmanagement
1
Universität Trier
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Zeppelin Universität
1
av Edition GmbH
1
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Journal of business research : JBR
129
The journal of brand management : an international journal
94
The journal of product & brand management
73
Journal of retailing and consumer services
60
International journal of internet marketing and advertising : IJIMA
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
25
SpringerLink / Bücher
24
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of marketing management : MM
22
Marketing intelligence & planning
22
Business horizons
20
International journal of advertising : the review of marketing communications
19
European journal of marketing : EJM
18
Journal of marketing
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of strategic marketing
17
Tourism management : research, policies, practice
17
Asia Pacific journal of marketing and logistics
16
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Psychology & marketing
15
Cogent business & management
14
Corporate reputation review : an international journal
14
International journal of hospitality management
13
Journal of fashion marketing and management
13
Qualitative market research : an international journal
13
Technological forecasting & social change : an international journal
13
Journal of global marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of the Academy of Marketing Science
12
Springer eBook Collection
12
International journal of electronic marketing and retailing : IJEMR
11
Corporate communications : an international journal
10
European Sport management quarterly : ESMQ
10
Innovatives Markenmanagement
10
International journal of contemporary hospitality management
10
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ECONIS (ZBW)
2,432
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1
Co-creating brand image and
reputation
through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Saved in:
2
Balancing acts : managing employees and
reputation
in social media
Rokka, Joonas
;
Karlsson, Katariina
;
Tienari, Janne
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 802-827
Persistent link: https://www.econbiz.de/10010375792
Saved in:
3
Real-time brand
reputation
tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
4
How entrepreneurs build brands and
reputation
with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie
;
Rudeloff, Christian
- In:
Journal of small business and entrepreneurship : JSBE
35
(
2023
)
2
,
pp. 153-180
Persistent link: https://www.econbiz.de/10014234756
Saved in:
5
Enhancing consumer engagement in an online brand community via user
reputation
signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
6
Selected essays on corporate
reputation
and social media : collection of empirical evidence
Kick, Markus
-
2015
Persistent link: https://www.econbiz.de/10010493101
Saved in:
7
Strategic personal branding : and how it pays off
Rangarajan, Deva
;
Gelb, Betsy D.
;
Vandaveer, Amy
- In:
Business horizons
60
(
2017
)
5
,
pp. 657-666
Persistent link: https://www.econbiz.de/10011771709
Saved in:
8
Chained to a rock
Hirsch, Peter B.
- In:
Journal of business strategy
38
(
2017
)
5
,
pp. 44-48
Persistent link: https://www.econbiz.de/10011814500
Saved in:
9
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
10
"To trust or not to trust" : the impact of social media influencers on the
reputation
of corporate brands in crisis
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
Saved in:
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