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"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.; Williams, Jerome D.; Wilcox, Gary B. - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
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Brands, love and family
Iyer, Pramod P.; Paswan, Audhesh K.; Davari, Arezoo - In: The journal of product & brand management 25 (2016) 1, pp. 69-83
Persistent link: https://www.econbiz.de/10011563031
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"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.; Williams, Jerome D.; Wilcox, Gary B. - In: Social and environmental issues in advertising, (pp. 42-60). 2017
Persistent link: https://www.econbiz.de/10011591378
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Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
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From one to five stars : an exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection
Bradshaw, Amanda S. - In: Health marketing quarterly 40 (2023) 3, pp. 248-270
Persistent link: https://www.econbiz.de/10014333892
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Evaluating the millennial mothers' relationship building process with baby care brands across two emerging economies
Sahoo, Debajani; Mishrab, Aditya Shankar; Reddy, Hima … - In: Journal of Indian business research 16 (2024) 2, pp. 223-243
Persistent link: https://www.econbiz.de/10014540234
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When does product brand matter to children?
Wang, Fei; Li, Shu - In: International journal of market research 61 (2019) 4, pp. 380-393
Persistent link: https://www.econbiz.de/10012172259
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Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin; Page, Bill; Trinh, Giang; Hartnett, Nicole; … - In: Journal of advertising research 63 (2023) 4, pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
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Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria; Sauer, Nicola E.; Sprott, David E. - In: Psychology & marketing 34 (2017) 8, pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
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Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge; Gegez, A. Ercan; Aytimur, Hilal; Gegez, … - In: International journal of consumer studies 46 (2022) 5, pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954