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The effect of brand personality and brand satisfaction on brand loyalty : a conceptual paper
Alireza Roustasekehravani; Abu Bakar bin Abdul Hamid; … - In: Inventi impact: retailing & consumer services (2015) 2, pp. 105-121
Persistent link: https://www.econbiz.de/10011477223
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Customer perceptions of value, satisfaction, and loyalty in the social media era : insights from electrical home appliances in an emerging economy
Md Uzir Hossain Uzir; Ishraq Jerin; Abu Bakar bin Abdul … - In: International journal of quality and innovation : IJQI 6 (2022) 2, pp. 190-230
Persistent link: https://www.econbiz.de/10013257353
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Does supply chain collaboration enhance MSMEs' brand image? : a perspective from an emerging economy
Siti Norida Wahab; Abu Bakar bin Abdul Hamid - In: Corporate Branding in Logistics and Transportation : …, (pp. 138-156). 2024
Persistent link: https://www.econbiz.de/10014536314
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Impact of brand experience, narcissism and materialism on luxury purchase behaviour mediated by online buying intentions
Chanyanan Somtawinpongsai; Abu Bakar bin Abdul Hamid; … - In: Management and information technology in the digital …, (pp. 65-80). 2022
Persistent link: https://www.econbiz.de/10013442096
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The effect of brand personality and brand satisfaction on brand loyalty : a conceptual paper
Roustasekehravani, Alireza; Hamid, Abu Bakar Abdul; … - In: Journal of management research 7 (2015) 2, pp. 10-26
Persistent link: https://www.econbiz.de/10010500736
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The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory
Raut, Sachin Kumar; Rana, Sudhir; Kathuria, Sakshi; … - In: Journal of global marketing 36 (2023) 4, pp. 284-302
Persistent link: https://www.econbiz.de/10014390264
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Branding of geographical indications in India : a paradigm to sustain its premium value
Aggarwal, Rashmi; Singh, Harvinder; Prashar, Sanjeev - In: International journal of law and management : IJLMA 56 (2014) 6, pp. 431-442
Persistent link: https://www.econbiz.de/10010460799
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Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh; Prashar, Sanjeev; Tata, Sai Vijay - In: Benchmarking : an international journal 30 (2023) 2, pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
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Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh; Prashar, Sanjeev; Vijay, T. Sai; Parsad, … - In: Journal of global scholars of marketing science : … 33 (2023) 2, pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
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Creating brand love for payment apps through emotions
Kumar, Sushant; Prashar, Sanjeev; Shah, Arunima - In: Marketing intelligence & planning 41 (2023) 3, pp. 279-292
Persistent link: https://www.econbiz.de/10014312975