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Analysis of territories marketing activities among small and medium business : a bibliometric analysis
Khomenko, Liliia; Rosokhata, Anna; Jasnikowski, Adam - In: Marketing i menedžment innovacij : m&mi (2021) 4, pp. 184-195
Persistent link: https://www.econbiz.de/10013163104
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Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela; Abratt, Russell - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
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Hershey's entry to the Australian market with a new brand : an accounting and marketing perspective
Kizil, Cevdet; Eddy, Valorie; Clary, Laura; Crowell, Katrina - In: Emerging markets journal : Emaj 3 (2013) 2, pp. 97-126
Persistent link: https://www.econbiz.de/10010243057
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Marketing as mystification
Dholakia, Nikhilesh - In: Marketing theory 16 (2016) 3, pp. 401
Persistent link: https://www.econbiz.de/10011613593
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Trade marketing strategies : the partnership between manufacturers, brands and retailers
Randall, Geoffrey - 1994 - 2. ed
Persistent link: https://www.econbiz.de/10000415119
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Medien als Marken? : Wirkungen von Medienmarken aus medienökonomischer Sicht
Berkler, Simon - 2008
Persistent link: https://www.econbiz.de/10003712422
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Brand strategy for business markets
Anderson, James C.; Carpenter, Gregory S. - In: Kellogg on branding : the marketing faculty of the …, (pp. 169-185). 2005
Persistent link: https://www.econbiz.de/10003285377
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Marketing for entrepreneurs
Wolff, Jurgen - 2009
Persistent link: https://www.econbiz.de/10003834011
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Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valerie A. - 2009
Persistent link: https://www.econbiz.de/10003836717