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Dictionary of marketing commun...
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Subject
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Brand management
Marketing
31,285
Marketingmanagement
16,946
Marketing management
16,360
Consumer behaviour
3,956
Theorie
3,953
Theory
3,939
Konsumentenverhalten
3,819
Deutschland
3,361
Germany
2,975
marketing
2,568
Relationship marketing
2,514
Beziehungsmarketing
2,480
USA
2,206
United States
2,019
Strategisches Management
1,930
Markenführung
1,912
Online-Marketing
1,618
Internet marketing
1,583
Marktforschung
1,419
Management
1,407
Innovation
1,345
Werbung
1,337
Unternehmenserfolg
1,233
Advertising
1,187
Firm performance
1,186
Strategic management
1,149
Marketing theory
1,135
Marketingtheorie
1,128
Agribusiness
1,104
Market research
1,086
SME
1,034
KMU
1,021
Social Web
1,012
Social web
1,009
Internationales Marketing
973
International marketing
919
Economics
845
Electronic Commerce
831
Markenimage
824
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Online availability
All
Undetermined
794
Free
193
Type of publication
All
Article
1,295
Book / Working Paper
628
Journal
8
Type of publication (narrower categories)
All
Article in journal
1,019
Aufsatz in Zeitschrift
1,019
Aufsatz im Buch
243
Book section
243
Hochschulschrift
84
Collection of articles of several authors
78
Sammelwerk
78
Thesis
67
Aufsatzsammlung
65
Graue Literatur
64
Non-commercial literature
64
Case study
52
Fallstudie
52
Arbeitspapier
26
Working Paper
26
Guidebook
21
Ratgeber
21
Lehrbuch
19
Konferenzschrift
16
Reprint
16
Textbook
15
Conference paper
13
Konferenzbeitrag
13
Conference proceedings
11
non-article
9
research-article
9
review
7
Bibliografie enthalten
6
Bibliography included
6
Handbook
6
Handbuch
6
Einführung
4
review-article
4
Bibliografie
3
Collection of articles written by one author
3
Glossar enthalten
3
Glossary included
3
Interview
3
Sammlung
3
conceptual-paper
3
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English
1,615
German
308
Polish
8
French
4
Russian
4
Valencian
1
Italian
1
Kazakh
1
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Author
All
Keller, Kevin Lane
18
Melewar, T. C.
18
Foroudi, Pantea
11
Kitchen, Philip J.
9
Laukkanen, Tommi
9
Baumgarth, Carsten
8
Esch, Franz-Rudolf
8
Bronnenberg, Bart J.
7
Burmann, Christoph
7
Ko, Eunju
7
O'Cass, Aron
7
Schultz, Don E.
7
Urde, Mats
7
Aaker, David A.
6
Adeola, Ogechi
6
Balmer, John M. T.
6
Bruhn, Manfred
6
Hirvonen, Saku
6
MacInnis, Deborah J.
6
Nufer, Gerd
6
Reijonen, Helen
6
Wiedmann, Klaus-Peter
6
Šerić, Maja
6
Balmer, John M.T.
5
Bang, Nguyen
5
Chan-Olmsted, Sylvia M.
5
Christodoulides, George
5
Kavaratzis, Mihalis
5
Meffert, Heribert
5
Merrilees, Bill
5
Mogaji, Emmanuel
5
Perrey, Jesko
5
Wheeler, Alina
5
Ahlert, Dieter
4
Bang Nguyen Viet
4
Cuneo, Andres
4
De Chernatony, Leslie
4
Dennis, Charles
4
Eisingerich, Andreas B
4
Gupta, Suraksha
4
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Institution
All
Springer Fachmedien Wiesbaden
7
American Marketing Association
4
Fachhochschule Reutlingen / European School of Business
3
Gesellschaft zur Erforschung des Markenwesens
3
Haufe-Lexware GmbH & Co. KG
3
Information Resources Management Association
3
NetLibrary, Inc
3
De Gruyter Oldenbourg
2
IGI Global
2
National Bureau of Economic Research
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Autohaus Buch und Formular
1
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
1
Books on Demand GmbH <Norderstedt>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
European Travel Commission
1
Friedrich-Schiller-Universität Jena
1
International Association for the Study of Insurance Economics
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Logos Verlag Berlin
1
Markendialog <16, 2012, Berlin>
1
Markendialog <19., 2015, Berlin>
1
Markendialog <7, 2003, Frankfurt, Main>
1
Media Management and Transformation Centre <Jönköping>
1
Palgrave Macmillan <Firma>
1
Redline Verlag
1
Rossijskij Gosudarstvennyj Torgovo-Ėkonomičeskij Universitet / Saratovskij Institut (Filial)
1
Serviceplan Group
1
Serviceplan Gruppe für Innovative Kommunikation
1
Springer-Verlag GmbH
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Tectum Verlag
1
Universität Hannover / Institut für Marketing & Management
1
Verlag Dr. Kovač
1
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Published in...
All
Journal of business research : JBR
53
The journal of brand management : an international journal
47
The journal of product & brand management
40
SpringerLink / Bücher
29
Journal of strategic marketing
25
European journal of marketing : EJM
23
Journal of retailing and consumer services
21
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of marketing communications
16
Strategic Direction
15
Springer eBook Collection
14
Journal of marketing management : MM
13
International marketing review
11
Journal of promotion management : innovations in planning and applied research
11
Journal of marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
The journal of business & industrial marketing
10
The marketing review
10
Gabler Edition Wissenschaft
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Routledge studies in marketing
9
Springer eBook Collection / Business and Economics
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Asia Pacific journal of marketing and logistics
8
Business horizons
8
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
International journal of internet marketing and advertising : IJIMA
8
Journal of Product & Brand Management
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of internet commerce
7
Qualitative market research : an international journal
7
Tourism management : research, policies, practice
7
Business history
6
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Source
All
ECONIS (ZBW)
1,896
Other ZBW resources
35
Showing
1
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10
of
1,931
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date (newest first)
date (oldest first)
1
Analysis of territories
marketing
activities among small and medium business : a bibliometric analysis
Khomenko, Liliia
;
Rosokhata, Anna
;
Jasnikowski, Adam
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
4
,
pp. 184-195
Persistent link: https://www.econbiz.de/10013163104
Saved in:
2
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
3
Illuminating the e-commerce
marketing
mix : framework development,
marketing
tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
4
Hershey's entry to the Australian market with a new brand : an accounting and
marketing
perspective
Kizil, Cevdet
;
Eddy, Valorie
;
Clary, Laura
;
Crowell, Katrina
- In:
Emerging markets journal : Emaj
3
(
2013
)
2
,
pp. 97-126
Persistent link: https://www.econbiz.de/10010243057
Saved in:
5
Marketing
as mystification
Dholakia, Nikhilesh
- In:
Marketing theory
16
(
2016
)
3
,
pp. 401
Persistent link: https://www.econbiz.de/10011613593
Saved in:
6
Trade
marketing
strategies : the partnership between manufacturers, brands and retailers
Randall, Geoffrey
-
1994
-
2. ed
Persistent link: https://www.econbiz.de/10000415119
Saved in:
7
Medien als Marken? : Wirkungen von Medienmarken aus medienökonomischer Sicht
Berkler, Simon
-
2008
Persistent link: https://www.econbiz.de/10003712422
Saved in:
8
Brand strategy for business markets
Anderson, James C.
;
Carpenter, Gregory S.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 169-185)
.
2005
Persistent link: https://www.econbiz.de/10003285377
Saved in:
9
Marketing
for entrepreneurs
Wolff, Jurgen
-
2009
Persistent link: https://www.econbiz.de/10003834011
Saved in:
10
Return on
marketing
: using customer equity to focus
marketing
strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
Saved in:
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