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~subject:"Brand management"
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Brand management
Konsumentenverhalten
79,198
Consumer behaviour
78,765
Coronavirus
35,238
Theorie
13,740
Theory
13,423
Wirkungsanalyse
12,757
Impact assessment
12,680
Epidemie
11,175
Epidemic
11,086
COVID-19
10,419
Präferenztheorie
9,610
Theory of preferences
9,369
Beziehungsmarketing
8,883
Relationship marketing
8,873
Markenführung
7,461
USA
7,234
United States
6,996
Welt
6,700
World
6,653
Markenimage
6,621
Brand image
6,596
Deutschland
5,627
Online-Handel
5,556
Online retailing
5,543
Kundenzufriedenheit
5,505
Customer satisfaction
5,504
Konsumtheorie
5,235
Consumption theory
5,059
Germany
5,032
Social Web
4,967
Social web
4,965
Experiment
4,897
Dienstleistungsqualität
4,460
Service quality
4,455
Online-Marketing
4,450
Internet marketing
4,427
Brand
4,253
Markenartikel
4,248
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Loureiro, Sandra Maria Correia
33
Phau, Ian
32
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Khan, Imran
16
Kunkel, Thilo
16
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Romaniuk, Jenni
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Swoboda, Bernhard
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Casidy, Riza
12
Christodoulides, George
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
Grohmann, Bianca
12
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Information Resources Management Association
7
American Marketing Association
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Edward Elgar Publishing
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2
Helmut-Schmidt-Universität
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NetLibrary, Inc
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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AMA Winter Academic Conference <2021, Online>
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Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
411
The journal of product & brand management
289
The journal of brand management : an international journal
275
Journal of retailing and consumer services
253
Psychology & marketing
90
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
75
Journal of marketing communications
73
Journal of strategic marketing
60
Marketing intelligence & planning
60
International journal of advertising : the review of marketing communications
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of internet marketing and advertising : IJIMA
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of marketing management : MM
51
Marketing letters : a journal of research in marketing
51
International marketing review
49
Journal of the Academy of Marketing Science
49
SpringerLink / Bücher
48
Journal of promotion management : JPM
47
Journal of marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
International journal of contemporary hospitality management
33
Qualitative market research : an international journal
33
European journal of marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
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ECONIS (ZBW)
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1
Old, new and third
wine
regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
2
Consumer brand loyalty in the Chilean
wine
industry
Bianchi, Constanza
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 442-460
Persistent link: https://www.econbiz.de/10011432296
Saved in:
3
Geographical brand and country-of-origin effects in the Chinese
wine
import market
Agnoli, Lara
;
Capitello, Roberta
;
Begalli, Diego
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
Saved in:
4
Origin of the product and the buying decision
Veith, Cristina
;
Lianu, Costin
- In:
Theoretical and applied economics : GAER review
20
(
2013
)
11
,
pp. 147-164
Persistent link: https://www.econbiz.de/10010224745
Saved in:
5
Reputation and advertising of collective brand members in the
wine
industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
Saved in:
6
Examining the role of
wine
brand love on brand loyalty : a multi-country comparison
Drennan, Judy
;
Bianchi, Constanza
;
Cacho-Elizondo, Silvia
; …
- In:
International journal of hospitality management
49
(
2015
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
Saved in:
7
Branded marketing events : engaging Australian and French
wine
consumers
Altschwager, Teagan
;
Conduit, Jodie
;
Bouzdine-Chameeva, …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
Saved in:
8
The effects of expertise and brand schematicity on the perceived importance of choice criteria : a Bordeaux
wine
investigation
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 80-90
Persistent link: https://www.econbiz.de/10011666476
Saved in:
9
Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury
wine
brands as a product category : evidence from two countries
Stiehler, Beate E.
;
Caruana, Albert
;
Vella, Joseph
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 154-169
Persistent link: https://www.econbiz.de/10011590147
Saved in:
10
The study of fans' brand loyalty in Iranian professional football league
Javani, Vajihe
;
Ehsani, Mohammad
;
Amiry, Mojtaba
; …
-
2013
Persistent link: https://www.econbiz.de/10011293163
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