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Handmade virtual messages to promote foreign fashion brands in Instagram
Macías-Mañas, María Dolores; Vila-López, Natalia; … - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 221-234
Persistent link: https://www.econbiz.de/10014530026
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India by design : the pursuit of luxury & fashion
Boroian, Michael; Poix, Alix de - 2010
Persistent link: https://www.econbiz.de/10003865490
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Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune; Kim, Youn-Kyung - In: Journal of retailing and consumer services 29 (2016), pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
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Effects of co-branding on consumers' purchase intention and evaluation of apparel attritubutes
Wu, D. Gloria; Chalip, Laurence Hilmond - In: Journal of global scholars of marketing science : … 24 (2014) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10010408237
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Are young adult Chinese status and fashion clothing brand conscious?
O'Cass, Aron; Siahtiri, Vida - In: Journal of fashion marketing and management 18 (2014) 3, pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
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S/he styles : narcissistic fashion apparel consumption in India
Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Journal of consumer marketing 39 (2022) 1, pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
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Factors influencing purchase intention of store brands in organised fashion retail
Gandhi, Aradhana; Bhattacharya, Sonali - In: International journal of electronic marketing and … 12 (2021) 4, pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
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Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
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Measuring brand equity of foreign fashion apparels in the Indian market
Khan, Saima; Khan, Bilal Mustafa - In: Journal for global business advancement : JGBA 10 (2017) 1, pp. 26-42
Persistent link: https://www.econbiz.de/10011739075
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Impact of Branding on Consumer Decision Making in Fashion Clothing
Karandikar, Manisha - 2022
consumer decision making when it comes to fashion clothing. Data collected form a sample size of 170 indicate that brand is the … third most important attribute after quality and promotions. A positive correlation between importance of fashion shopping … and importance of brands indicate that brand is an important component when it comes to shopping for fashion. Further …
Persistent link: https://www.econbiz.de/10014081415