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Customers' motives to co-create in smart services interactions
Roy, Sanjit; Gaganpreet Singh; Hatton, Corey; Dey, Bidit; … - In: Electronic commerce research 23 (2023) 3, pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
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The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar; Berenguer Contrí, Gloria; … - In: Tourism management : research, policies, practice 75 (2019), pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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Enhancing brand relationship performance through customer participation and value creation in social media brand communities
Carlson, Jamie; Wyllie, Jessica; Rahman, Mohammad M.; … - In: Journal of retailing and consumer services 50 (2019), pp. 333-341
Persistent link: https://www.econbiz.de/10012114174
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Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith; Ackfeldt, Anna-Lena; Melewar, T. C. - In: Journal of general management 43 (2017/2018) 2, pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
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A value co-creation model in brand tribes : the effect of luxury cruise consumers' power perception
Lee, Yuan; Kim, Insin - In: Service business 13 (2019) 1, pp. 129-152
Persistent link: https://www.econbiz.de/10011965878
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Value co-creation between the "inside" and the "outside" of a company : insights from a brand community failure
Gambetti, Rossella C.; Graffigna, Guendalina - In: Marketing theory 15 (2015) 2, pp. 155-178
Persistent link: https://www.econbiz.de/10011494449
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Brand volunteering : value co-creation with unpaid consumers
Cova, Bernard; Pace, Stefano; Skålén, Per - In: Marketing theory 15 (2015) 4, pp. 465-485
Persistent link: https://www.econbiz.de/10011494733
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Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
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How do experiences enhance brand relationship performance and value co-creation in social commerce? : the role of consumer engagement and self brand-connection
Nadeem, Waqar; Teck Ming Tan; Tajvidi, Mina; Hajli, Nick - In: Technological forecasting & social change : an … 171 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012807201