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~subject:"Brand management"
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Brand management
Marketing
29,163
Social Web
20,155
Social web
20,121
Konsumentenverhalten
6,694
Consumer behaviour
6,681
Online-Marketing
6,245
Internet marketing
6,155
Marketingmanagement
4,122
Marketing management
3,886
Deutschland
3,225
Beziehungsmarketing
2,879
Relationship marketing
2,879
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2,824
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2,800
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2,796
marketing
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2,498
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2,495
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2,303
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2,295
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2,270
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2,036
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2,028
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1,949
United States
1,907
Internet
1,793
Web 2.0 technologies
1,734
Web 2.0-Technologien
1,733
Social media
1,707
Lifestyle
1,643
social media
1,638
Digitalisierung
1,580
Digitization
1,503
Online-Handel
1,503
Online retailing
1,499
Werbung
1,366
Strategisches Management
1,353
Management
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Melewar, T. C.
14
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11
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Veloutsou, Cleopatra
10
Burmann, Christoph
9
Kunkel, Thilo
9
Martínez-López, Francisco J.
9
Rita, Paulo
9
Hajli, Nick
8
Bang, Nguyen
7
Bronnenberg, Bart J.
7
Hollebeek, Linda D.
7
Ko, Eunju
7
Kucharska, Wioleta
7
Wiedmann, Klaus-Peter
7
Adeola, Ogechi
6
Christodoulides, George
6
Dessart, Laurence
6
Esch, Franz-Rudolf
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Filieri, Raffaele
6
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6
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6
Haverila, Kai
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6
Mogaji, Emmanuel
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Ozuem, Wilson
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Theobald, Elke
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Vrontis, Demetris
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Aithal, P. S.
5
Bernritter, Stefan F.
5
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5
Bredikhina, Nataliya
5
Bruhn, Manfred
5
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5
H. R., Ganesha
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Harrigan, Paul
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Hinson, Robert
5
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NetLibrary, Inc
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National Bureau of Economic Research
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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Verlag Dr. Kovač
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AMA Winter Academic Conference <2021, Online>
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Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Autohaus Buch und Formular
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Bauhaus-Universität Weimar
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Bauhaus-Universitätsverlag Weimar
1
Books on Demand GmbH <Norderstedt>
1
Edward Elgar Publishing
1
European Travel Commission
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
Haufe-Lexware GmbH & Co. KG
1
Information Resources Management Association
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationales Design Zentrum Berlin
1
Logos Verlag Berlin
1
Markendialog <13, 2009, Berlin>
1
Palgrave Macmillan <Firma>
1
Projekt Verlag
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Rossijskij Gosudarstvennyj Torgovo-Ėkonomičeskij Universitet / Saratovskij Institut (Filial)
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Tectum Verlag
1
Universität Hannover / Institut für Marketing & Management
1
Verlag Franz Vahlen
1
Vserossijskaja Naučno-Praktičeskaja Konferencija Problemy Razvitija Marketingovoj Dejatelʹnosti v Rossii <2007, Saratow>
1
Walter de Gruyter Inc.
1
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Journal of business research : JBR
116
The journal of product & brand management
65
The journal of brand management : an international journal
59
Journal of retailing and consumer services
54
International journal of internet marketing and advertising : IJIMA
50
SpringerLink / Bücher
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
29
Journal of marketing management : MM
22
Business horizons
21
Journal of marketing communications
21
Tourism management : research, policies, practice
20
International journal of advertising : the review of marketing communications
19
Marketing intelligence & planning
19
Springer eBook Collection
19
Journal of marketing
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of internet commerce
17
Journal of strategic marketing
17
Journal of fashion marketing and management
15
Psychology & marketing
15
Asia Pacific journal of marketing and logistics
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of promotion management : JPM
12
Marketing theory
12
Technological forecasting & social change : an international journal
12
European Sport management quarterly : ESMQ
11
European journal of marketing : EJM
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of global marketing
11
Innovatives Markenmanagement
10
International journal of consumer studies
10
Qualitative market research : an international journal
10
Springer Proceedings in Business and Economics
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of contemporary hospitality management
9
International journal of hospitality management
9
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ECONIS (ZBW)
2,478
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1
A comparison of
lifestyle
marketing
and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
2
Use of brand community markers to engage existing
lifestyle
consumption communities and some ethical concerns
Gordon, Ross
;
Jones, Sandra
;
Barrie, Lance
;
Gilchrist, Heidi
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
Saved in:
3
Effects of athletic performance and marketable
lifestyle
on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
4
Becoming a fashion blogger entrepreneur : the case of Chiara Ferragni
Bazaki, Eirini
;
Cedrola, Elena
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 91-116)
.
2023
Persistent link: https://www.econbiz.de/10013542134
Saved in:
5
How to measure social media : a step-by-step guide to developing and assessing social media ROI
Kelly, Nichole
-
2013
Persistent link: https://www.econbiz.de/10013531528
Saved in:
6
Instagram als
Marketing
-Kanal : die Positionierung ausgewählter Social-Media-Plattformen
Faßmann, Manuel
;
Moss, Christoph
-
2016
Persistent link: https://www.econbiz.de/10011531028
Saved in:
7
Brand crisis-sentiment analysis of user-generated comments about Maggi on Facebook
Mishra, Mridula S.
;
Sharma, Ruppal Walia
- In:
Corporate reputation review : an international journal
22
(
2019
)
2
,
pp. 48-60
Persistent link: https://www.econbiz.de/10012035781
Saved in:
8
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
9
Likeable social media : how to delight your customers, create and irresistible brand, and be generally amazing on all social networks that matter
Kerpen, Dave
;
Greenbaum, Michelle
;
Berk, Robert
-
2019
-
Revised and expanded third edition
Persistent link: https://www.econbiz.de/10011995358
Saved in:
10
Blogging the brand : meaning transfer and the case of Weight Watchers' online community
Willis, Erin
;
Wang, Ye
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 457-471
Persistent link: https://www.econbiz.de/10011606895
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