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Nation branding : concepts, issues, practice

Dinnie, Keith - 2008 - 1. ed.

Persistent link: https://www.econbiz.de/10003571700

Japan's nation branding : recent evolution and potential future paths

Dinnie, Keith - In: Japan aktuell : journal of current Japanese affairs 16 (2008) 3, pp. 52-65

Persistent link: https://www.econbiz.de/10003761335

Contingent self-definition and amorphous regions : a dynamic approach to place brand architecture

Dinnie, Keith - In: Marketing theory 18 (2018) 1, pp. 31-53

Persistent link: https://www.econbiz.de/10011825450

Special double issue: Nordic brands

Dinnie, Keith (contributor) - 2008

Persistent link: https://www.econbiz.de/10003763448

Nation branding and integrated marketing communications : an ASEAN perspective

Dinnie, Keith; Melewar, T. C.; Seidenfuss, Kai-Uwe; … - In: International marketing review 27 (2010) 4, pp. 388-403

Persistent link: https://www.econbiz.de/10008696655

The five phases of SME brand-building

Centeno, Edgar; Hart, Susan; Dinnie, Keith - In: The journal of brand management : an international journal 20 (2012/13) 6, pp. 445-457

Persistent link: https://www.econbiz.de/10009766389

IMC antecedents and the consequences of planned brand identity in higher education

Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 528-550

Persistent link: https://www.econbiz.de/10011698226

Cultural intermediaries in place branding : who are they and how do they construct legitimacy for their work and for themselves?

Warren, Giannina; Dinnie, Keith - In: Tourism management : research, policies, practice 66 (2018), pp. 302-314

Persistent link: https://www.econbiz.de/10011814727

Sectoral brand management : a social constructionist approach in the business-to-business market

Lourenção, Marina Toledo de Arruda; Giraldi, Janaina … - In: The journal of business & industrial marketing 39 (2024) 2, pp. 206-226

Persistent link: https://www.econbiz.de/10014473016

Nation branding : concepts, issues, practice

Dinnie, Keith. - 2016 - Second edition.

pt. 1. Scope and scale of nation branding -- pt. 2. Conceptual roots of nation branding -- pt. 3. Ethical and pragmatic issues in nation branding -- pt. 4. Current practice and future horizons for nation branding.

Persistent link: https://www.econbiz.de/10013182025