Šalkovska, Jelena; Batraga, Anda; Rukers, Ilgvars - In: Eurasian business perspectives : proceedings of the …, (pp. 245-258). 2020
The purpose of this research is to reveal why, after introducing a new research methodology of radio ratings, the … audience for a lot of stations has even doubled and the number of total radio listeners in Latvia has significantly increased … major industry experts were questioned. The research results indicate the reasons why "Day-After-Recall" radio research …
