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~subject:"Broadcasting policy"
~subject:"Rundfunkpolitik"
~subject:"Welt"
~subject:"Werbewirkung"
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Broadcasting policy
Rundfunkpolitik
Welt
Werbewirkung
Fernsehen
1,976
Television
1,260
USA
327
Deutschland
313
Rundfunk
294
television
245
Germany
230
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181
Broadcast
180
Fernsehprogramm
159
Television programme
138
Theorie
126
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121
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120
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118
Großbritannien
106
communication technology
105
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95
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91
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91
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88
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Corneo, Giacomo
9
Wilbur, Kenneth C.
7
Brosius, Hans-Bernd
5
Fahr, Andreas
5
Beal, Virginia
4
Kruse, Jörn
4
Acheson, A. L. Keith
3
Bellman, Steven
3
Crawford, Gregory S.
3
Kataria, Mitesh
3
Kaut, Verena
3
Kempe, David
3
Maule, Christopher J.
3
Regner, Tobias
3
Romaniuk, Jenni
3
Sjurts, Insa
3
Varan, Duane
3
Xu, Linli
3
Avery, Rosemary J.
2
Besen, Stanley Martin
2
Breuer, Christoph
2
Brown, Allan
2
Bruni, Luigino
2
Bursztyn, Leonardo
2
Büllingen, Franz
2
Cantoni, Davide
2
Cave, Martin
2
Christopherson, Susan
2
Eisenberg, Matthew
2
Ellinghaus, Uwe
2
Erichson, Bernd
2
Evens, Tom
2
Ferguson, Douglas A.
2
Fossen, Beth L.
2
Gambaro, Marco
2
Gellner, Winand
2
Guitart, Ivan A.
2
Hardt, Anna A.
2
Hartmann, Wesley R.
2
Heinrich, Jürgen
2
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Europäische Kommission
3
Europäische Kommission / Generaldirektion Information, Kommunikation und Kultur
2
John and Mary R. Markle Foundation
2
Kanada / Canadian Radio-Television and Telecommunications Commission
2
Kanada / Department of Supply and Services
2
UNESCO
2
Vereinte Nationen / Economic Commission for Latin America and the Caribbean
2
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Carnegie Commission on Educational Television
1
Central Treaty Organization
1
Centre National d'Etudes des Télécommunications <Paris>
1
Confederation of Indian Industry
1
Deutsches Institut für Wirtschaftsforschung
1
Economic Council of Canada
1
Europäische Kommission / Generaldirektion Information, Kommunikation, Kultur, Audiovisuelle Medien
1
Europäische Kommission / Hochrangige Gruppe für Audiovisuelle Politik
1
Europäische Union / Rat
1
Europäischer Wirtschafts- und Sozialausschuss
1
Frankreich / Conseil supérieur de l'audiovisuel
1
Frankreich / Ministère de la Communication
1
Fribourger Arbeitskreis für die Ökonomie des Rundfunks
1
Great Britain / Interim Action Committee on the Film Industry
1
Great Britain / Post Office
1
Grossbritannien / Central Office of Information / Reference Division
1
Großbritannien / Office of Communications
1
IP Deutschland GmbH <Köln>
1
Independent Television Authority
1
Institut für Integrationsforschung <Hamburg>
1
Institut national de la communication audiovisuelle <Bry-sur-Marne>
1
International Film and Television Council
1
Medien-Rechtliches Kolloquium <1984, Hamburg>
1
National Radio Exhibition
1
Political and Economic Planning
1
Robert Schuman Centre for Advanced Studies
1
Schweden / Rådet för Mångfald inom Massmedierna
1
Television Baltica <2, 1995, Kiel>
1
Télévisions de France et d'Argentine, enjeux, défis et perspectives <Veranstaltung> <2013, Rodez>
1
UNESCO / Department of Mass Communications
1
UNESCO / Division of Free Flow of Information
1
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Published in...
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
6
Journal of marketing communications
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
Kom / Kommission der Europäischen Gemeinschaften
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
3
European journal of marketing : EJM
3
Journal of marketing research : JMR
3
Studien zur Ordnungspolitik im Fernsehwesen
3
The economist
3
Arts and the market
2
Courrier hebdomadaire / Centre de Recherche et d'Information Socio-Politiques
2
Discussion paper / Centre for Economic Policy Research
2
Discussion papers in economics and management / A / University of Reading, Department of Economics
2
Diskussionsbeiträge aus dem Institut für Volkswirtschaftslehre, Universität Hohenheim
2
Europäische Hochschulschriften / 40
2
Europäische Hochschulschriften / 5
2
IZA Discussion Papers
2
International and comparative broadcasting
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of East European management studies : JEEMS
2
Journal of advertising research
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of the Academy of Marketing Science
2
Konsum und Verhalten
2
R / Rand Corporation
2
Reports and papers on mass communication
2
Stellungnahmen und Berichte WSA / Wirtschafts- und Sozialausschuß der Europäischen Gemeinschaften
2
Working paper series
2
A BFI book
1
A Bantam book
1
Advances in media, entertainment, and the arts (AMEA) book series
1
Angewandte Medienforschung
1
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
1
Beiträge zur Rundfunkökonomie
1
Beiträge zur Strukturforschung
1
Beiträge, Dokumente, Protokolle zu Hörfunk und Fernsehen : Schriftenreihe d. Südwestfunks
1
Business history
1
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Source
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ECONIS (ZBW)
279
USB Cologne (EcoSocSci)
9
EconStor
5
Showing
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293
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1
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
2
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
3
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
4
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
5
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
6
Television
advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
7
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
8
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
9
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
10
Europäischer Fernsehmarkt zwischen wirtschaftlichen Imperativen und kulturellem Auftrag : unter besonderer Berücksichtigung der bundesdeutschen Medienentwicklung
Dirkers, Detlev
-
1995
Persistent link: https://www.econbiz.de/10000542008
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