//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Bundling strategy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The impact of digital innovati...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Bundling strategy
Consumer behaviour
33
Konsumentenverhalten
33
E-commerce
15
Electronic Commerce
15
Theorie
13
Theory
13
Einzelhandel
9
Online retailing
9
Online-Handel
9
Retail trade
9
Internet
8
USA
8
United States
8
Preismanagement
7
Pricing strategy
7
Distribution channel
5
Preis
5
Price
5
Search theory
5
Suchtheorie
5
Vereinigte Staaten
5
Vertriebsweg
5
Bayes-Statistik
4
Bayesian inference
4
Fashion
4
Game theory
4
Information behaviour
4
Informationsverhalten
4
Marktforschung
4
Mode
4
Preiswettbewerb
4
Price competition
4
Product quality
4
Produktqualität
4
Retailing
4
Welt
4
World
4
Automobiles
3
Automotive market
3
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Kannan, P. K.
2
Koukova, Nevena T.
2
Ratchford, Brian Thomas
2
Girju, Marina
1
Prasad, Ashutosh
1
Ratchford, Brian T.
1
Published in...
All
Journal of retailing
2
E-commerce and the digital economy
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Product form bundling : implications for marketing digital products
Koukova, Nevena T.
;
Kannan, P. K.
;
Ratchford, Brian Thomas
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003744314
Saved in:
2
Pure components versus pure bundling in a marketing channel
Girju, Marina
;
Prasad, Ashutosh
;
Ratchford, Brian Thomas
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 423-437
Persistent link: https://www.econbiz.de/10010226427
Saved in:
3
Bundling and unbundling of electronic content
Koukova, Nevena T.
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
E-commerce and the digital economy
,
(pp. 112-129)
.
2006
Persistent link: https://www.econbiz.de/10003427314
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->