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ECONIS (ZBW)
5,709
EconStor
11
RePEc
5
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1
-
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5,725
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date (oldest first)
1
Konsumentenverhalten im konjunkturellen Verlauf : eine Anwendung moderner Längsschnittanalysen zur differenzierten Kundenansprache
Maier, Jens Matthias
-
2015
Persistent link: https://www.econbiz.de/10011308087
Saved in:
2
How to market in a downturn
Quelch, John A.
;
Jocz, Katherine E.
- In:
Harvard business review : HBR
87
(
2009
)
4
,
pp. 52-62
Persistent link: https://www.econbiz.de/10003847331
Saved in:
3
How to not only survive but thrive during recession : a multi-wave, discovery-oriented study
Nickell, David
;
Rollins, Minna
;
Hellman, Karl
- In:
The journal of business & industrial marketing
28
(
2013
)
5
,
pp. 455-461
Persistent link: https://www.econbiz.de/10009771093
Saved in:
4
The effect of business-cycle fluctuations on private-label share : what has
marketing
conduct got to do with it?
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009729598
Saved in:
5
Marketing
strategies that make entrepreneurial firms recession-resistant
Pearce, John A.
- In:
Journal of business venturing
12
(
1997
)
4
,
pp. 301-314
Persistent link: https://www.econbiz.de/10001221903
Saved in:
6
Market cycles and the performance of relative strength strategies
Stivers, Christopher T.
;
Sun, Licheng
- In:
Financial management
42
(
2013
)
2
,
pp. 263-290
Persistent link: https://www.econbiz.de/10010187928
Saved in:
7
Everyday low price : a blessing in disguise for Walmart during recession
Saxena, Ravindra P.
;
Sharma, Arpana
- In:
International journal of business and globalisation : IJBG
7
(
2011
)
4
,
pp. 409-433
Persistent link: https://www.econbiz.de/10009348561
Saved in:
8
The effect of
marketing
orientation on the ROA in three economic time periods : a longitudinal study of community banks in the Southeastern United States (2003-2016)
Sullivan, Gerald F.
;
Fitzgerald, John
;
Djokic, Boris
- In:
Journal of international business and economics : JIBE
18
(
2018
)
1
,
pp. 75-81
Persistent link: https://www.econbiz.de/10011865119
Saved in:
9
Marketing
als Erfolgskonzept in der Rezession
Fritz, Wolfgang
-
1994
Persistent link: https://www.econbiz.de/10000914726
Saved in:
10
The cycle of
marketing
: a study of modern
marketing
practice
Spence, A. C.
-
1967
Persistent link: https://www.econbiz.de/10000566894
Saved in:
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