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Advertising and business cycle fluctuations
Molinari, Benedetto; Turino, Francesco - 2009
Persistent link: https://www.econbiz.de/10003871805
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Financial markets and marketing : the tradeoff between R&D and advertising during an economic downturn
Tikoo, Surinder; Ebrahim, Ahmed - In: Journal of advertising research 50 (2010) 1, pp. 50-56
Persistent link: https://www.econbiz.de/10003971417
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Should firms spend more on research and development and advertising during recessions?
Srinivasan, Raji; Lilien, Gary L.; Sridhar, Shrihari - In: Journal of marketing 75 (2011) 3, pp. 49-65
Persistent link: https://www.econbiz.de/10009160719
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How marketers can respond to recession and turbulence
Kotler, Philip; Caslione, John A. - In: Journal of customer behaviour 8 (2009) 2, pp. 187-191
Persistent link: https://www.econbiz.de/10003870033
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Research on advertising in a recession : a critical review and synthesis
Tellis, Gerard J.; Tellis, Kethan - In: Journal of advertising research 49 (2009) 3, pp. 304-327
Persistent link: https://www.econbiz.de/10003900832
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Advertising to children in Sweden : special focus on how the recession has impacted a country that has a rather regulatory approach to advertising
Plogell, Michael; Wårdman, Johannes - In: Young consumers : insight and ideas for responsible … 10 (2009) 4, pp. 342-344
Persistent link: https://www.econbiz.de/10003933746
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Advertising and price effectiveness over the business cycle
Gijsenberg, Maarten J.; Heerde, Harald J. van; Dekimpe, … - 2009
Persistent link: https://www.econbiz.de/10009485877
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Cyclical effects of advertising on hotel sales, risk and return
Chen, Ming-Hsiang - In: International journal of hospitality management 46 (2015), pp. 169-179
Persistent link: https://www.econbiz.de/10011301974
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Antidepressant direct-to-consumer prescription drug advertising and public stigma of depression : the mediating role of perceived prevalence of depression
Jin, Hyun Seung - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 350-365
Persistent link: https://www.econbiz.de/10011342923
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The cyclical response of advertising refutes counter-cyclical profit margins in favor of product-market frictions
Hall, Robert Ernest - 2012
Persistent link: https://www.econbiz.de/10009628102