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Customer-to-customer interaction in service development : a many-to-many approach
Gummesson, Evert - In: Involving customers in new service development, (pp. 77-97). 2006
Persistent link: https://www.econbiz.de/10003593202
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Extending the service-dominant logic : from customer centricity to balanced centricity
Gummesson, Evert - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 15-17
Persistent link: https://www.econbiz.de/10003679860
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Internal marketing in the light of relationship marketing and network organizations
Gummesson, Evert - In: Internal marketing : directions for management, (pp. 27-42). 2000
Persistent link: https://www.econbiz.de/10001581413
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From relationship marketing to total relationship marketing and beyond
Gummesson, Evert - In: The journal of services marketing 31 (2017) 1, pp. 16-19
Persistent link: https://www.econbiz.de/10011615616
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Editorial: Marketing in adversity
Baker, Michael John; Gummesson, Evert - In: Journal of customer behaviour 8 (2009) 2, pp. 97-103
Persistent link: https://www.econbiz.de/10003870012
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The collective consumption network
Närvänen, Elina; Gummesson, Evert; Kuusela, Hannu - In: Managing service quality : MSQ ; an international journal 24 (2014) 6, pp. 545-564
Persistent link: https://www.econbiz.de/10010526468