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~subject:"Business-to-business marketing"
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Business-to-business marketing
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Verkaufspersonal
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qualitative
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Johnson, Jeff S.
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Malshe, Avinash
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Sohi, Ravipreet S.
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Biemans, Wim G.
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Brenčič, Maja Makovec
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Friend, Scott B.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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Journal of business-to-business marketing
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ECONIS (ZBW)
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Getting business-to-business salespeople to implement strategies associated with introducing new products and services
Johnson, Jeff S.
;
Sohi, Ravipreet S.
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 137-149
Persistent link: https://www.econbiz.de/10011707097
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2
Propensity to trust salespeople : a contingent multilevel-multisource examination
Friend, Scott B.
;
Johnson, Jeff S.
;
Sohi, Ravipreet S.
- In:
Journal of business research : JBR
83
(
2018
),
pp. 1-9
Persistent link: https://www.econbiz.de/10011775837
Saved in:
3
Marketing-sales interface configurations in B2B firms
Biemans, Wim G.
;
Brenčič, Maja Makovec
;
Malshe, Avinash
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 183-194
Persistent link: https://www.econbiz.de/10003956044
Saved in:
4
Business-to-Business negotiations : the role of relativism, deceit, and opportunism
Malshe, Avinash
;
Khatib, Jamal A. al-
;
Sailors, John J.
- In:
Journal of business-to-business marketing
17
(
2010
)
2
,
pp. 173-207
Persistent link: https://www.econbiz.de/10003991864
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