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~subject:"Business-to-business marketing"
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Business-to-business marketing
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Schmitz, Christian
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8
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6
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Dixon, Matthew
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Industrial marketing management : the international journal for industrial and high-tech firms
51
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26
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16
Journal of business-to-business marketing
15
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Handbook of business-to-business marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Advances in business strategy and competitive advantage (ABSCA) book series
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2
Naše gospodarstvo : NG
2
The Oxford handbook of strategic sales and sales management
2
American journal of business : applying research to practice ; AJB
1
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1
Brand the Future : systematische Markenentwicklung im B2B
1
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1
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1
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1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovation in pricing : contemporary theories and best practices
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International business development : a concise textbook focusing on international B-to-B contexts
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ECONIS (ZBW)
258
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1
Preliminary investigation of entertainment strategies involving alcohol : implications for professional sales education and training in business markets
Rodriguez, Michael
;
Honeycutt, Earl D.
;
Ragland, Charles
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 257-268
Persistent link: https://www.econbiz.de/10011432738
Saved in:
2
Relationship between sales force reputation and customer behavior : role of experiential value added by sales force
Echchakoui, Saïd
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 54-66
Persistent link: https://www.econbiz.de/10011433763
Saved in:
3
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Saved in:
4
Social networks within sales organizations : their development and importance for salesperson performance
Bolander, Willy
;
Satornino, Cinthia B.
;
Hughes, Douglas E.
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011410739
Saved in:
5
Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai
;
Wang, Xiaoyan
;
Long, Yu
;
Wee, Chow Hou
; …
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
Saved in:
6
The use of social media in sales : individual and organizational antecedents, and the role of customer engagement in social media
Guesalaga, Rodrigo
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 71-79
Persistent link: https://www.econbiz.de/10011478719
Saved in:
7
Rhetoric in customer referencing : fortifying sales arguments in two start-up companies
Ruokolainen, Jari
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 188-202
Persistent link: https://www.econbiz.de/10011478793
Saved in:
8
A process model of buyer responses to salesperson transgressions and recovery efforts : the impact of salesperson orientation
Hansen, John D.
;
Lund, Donald J.
;
DeCarlo, Thomas E.
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10011486203
Saved in:
9
Conceptual foundations and case studies of salesforce compensation plans
Braumann, Marlon
-
2016
Persistent link: https://www.econbiz.de/10011523837
Saved in:
10
Soziale Vernetzung von Vertriebsmitarbeitern : empirische Studien in Business-to-Business-Märkten
Bill, Fabian
-
2015
-
1. Aufl. 2015
Persistent link: https://www.econbiz.de/10011349593
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