Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Business-to-business marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Deutsch-chinesische Geschäftsb...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Deutschland
92
Germany
70
Theorie
54
Theory
53
Marketing
45
Preismanagement
32
Pricing strategy
32
Beziehungsmarketing
31
Relationship marketing
30
Marketingmanagement
27
Preispolitik
26
Consumer behaviour
25
Konsumentenverhalten
25
Marketing management
25
Lieferantenmanagement
20
Supplier relationship management
20
Key account management
16
Marktforschung
14
Einzelhandel
13
Kongress
13
B-to-B-Marketing
12
Internet marketing
12
Online-Marketing
12
Prozessmanagement
10
Verbraucher
10
Brand management
9
Business process management
9
Key-Account-Management
9
Markenartikel
9
Markenführung
9
Market research
9
Brand
8
Kundenmanagement
8
Verbraucherverhalten
8
Beziehungsmanagement
7
Lebensmitteleinzelhandel
7
Physical distribution
7
Preis
7
Social Web
7
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
10
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
4
Book section
4
Graue Literatur
2
Non-commercial literature
2
Arbeitspapier
1
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
Working Paper
1
more ...
less ...
Language
All
German
6
English
6
Author
All
Ivens, Björn Sven
9
Diller, Hermann
4
Roulin, Nicolas
2
Usunier, Jean-Claude
2
Burkert, Michael
1
Forkmann, Sebastian
1
Henneberg, Stephan
1
Kadam, Nayan
1
Kutschma, Elizaveta
1
Leischnig, Alexander
1
Niersbach, Barbara
1
Ott, Christoph M.
1
Rauschnabel, Philipp A.
1
Saatkamp, Jörg
1
Shan, Jialu
1
Wieland, Désirée A. C.
1
more ...
less ...
Institution
All
Wissenschaftliche Gesellschaft für Innovatives Marketing
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
3
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Innovatives Industriegütermarketing
1
International journal of electronic commerce : IJEC
1
Internationales Management und die Grundlagen des globalisierten Kapitalismus
1
Marketing : ZFP ; journal of research and management
1
Marketingforschung aktuell
1
Service Value als Werttreiber : Konzepte, Messung und Steuerung
1
The journal of business & industrial marketing
1
Working papers / Université de Lausanne, Faculté des Hautes Etudes Commerciales, Institut de Recherche en Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Prozessorientiertes Industriegütermarketing : ein innovativer Forschungsansatz auf dem Prüfstand
Diller, Hermann
;
Ivens, Björn Sven
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 479-498)
.
2007
Persistent link: https://www.econbiz.de/10003435854
Saved in:
2
Prozessorientiertes Preismanagement im Business-to-Business-Geschäft
Diller, Hermann
- In:
Innovatives Industriegütermarketing
,
(pp. 67-92)
.
2007
Persistent link: https://www.econbiz.de/10003784667
Saved in:
3
Geschäftsbeziehungen in Business-to-Business-Märkten : zur Bedeutung von Interaktion und Internationalität
Ivens, Björn Sven
;
Leischnig, Alexander
- In:
Internationales Management und die Grundlagen des …
,
(pp. 179-198)
.
2016
Persistent link: https://www.econbiz.de/10011503383
Saved in:
4
Revisiting the norm concept in relational governance
Ott, Christoph M.
;
Ivens, Björn Sven
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 577-583
Persistent link: https://www.econbiz.de/10003889375
Saved in:
5
Cultural, national, and industry-level differences in B2B web site design and content
Usunier, Jean-Claude
;
Roulin, Nicolas
;
Ivens, Björn Sven
- In:
International journal of electronic commerce : IJEC
14
(
2009/10
)
2
,
pp. 41-87
Persistent link: https://www.econbiz.de/10003928869
Saved in:
6
Governance mechanisms in domestic and international buyer-supplier relationships : an empirical study
Burkert, Michael
;
Ivens, Björn Sven
;
Shan, Jialu
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 544-556
Persistent link: https://www.econbiz.de/10009546583
Saved in:
7
Service Infusion im Industriegütermarketing : Konzept, Wertschöpfung und Wirklichkeit
Ivens, Björn Sven
;
Henneberg, Stephan
;
Forkmann, Sebastian
- In:
Service Value als Werttreiber : Konzepte, Messung und …
,
(pp. 267-282)
.
2014
Persistent link: https://www.econbiz.de/10010359506
Saved in:
8
B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
Saved in:
9
The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
Saved in:
10
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
