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Buying a home is a major financial decision. Financial institutions attempt to persuade home buyers to get the mortgage they are offering through mortgage loan advertisements. These advertisements try to help in simplifying the decision process. Therefore, how a mortgage advertisement affects a...
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advertising practices that helped make smoking a staple of everyday life, Robinson explores socio-cultural aspects of cigarette …
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opposite effect. Using a model of targeted advertising, I examine conditions under which private advertising is superior to a … knowledge. Advertising affects a healthy consumer’s perception of the pain and suffering that accompany disease. Public … advertising can improve health care, but only if the government refrains from advertising to consumers who have a high risk of …
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