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~subject:"Cause-related marketing"
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Cause-related marketing
Konsumentenverhalten
79,127
Consumer behaviour
78,694
Theorie
9,244
Theory
9,066
Beziehungsmarketing
8,777
Relationship marketing
8,767
Markenführung
7,356
Brand management
7,353
Markenimage
6,524
Brand image
6,501
Online-Handel
5,399
Kundenzufriedenheit
5,393
Customer satisfaction
5,390
Online retailing
5,386
USA
4,714
Social Web
4,576
Social web
4,574
United States
4,515
Online-Marketing
4,356
Internet marketing
4,333
Dienstleistungsqualität
4,282
Service quality
4,279
Brand
4,214
Markenartikel
4,208
Einzelhandel
4,080
Retail trade
4,002
Deutschland
3,971
Meta-analysis
3,911
Germany
3,670
Meta-Analyse
3,638
Werbewirkung
3,585
Verbraucherverhalten
3,563
Advertising effects
3,545
Electronic Commerce
3,511
Experiment
3,416
E-commerce
3,402
Emotion
3,175
Werbung
2,925
Advertising
2,887
Privater Konsum
2,836
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47
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359
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308
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11
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8
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7
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English
377
German
17
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13
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1
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Thomas, Sujo
13
Chang, Chun-Tuan
6
Kureshi, Sonal
6
Liu, Gordon
5
Vlachos, Pavlos A.
5
Bae, Mikyeung
4
Bhatt, Viral
4
Bigné Alcañiz, J. Enrique
4
Chang, Chun-tuan
4
Das, Neel
4
Deb, Madhurima
4
Galan-Ladero, M. Mercedes
4
Krishna, Aradhna
4
Lafferty, Barbara A.
4
Lee, Eun Mi
4
Mattila, Anna S.
4
Papasolomou, Ioanna
4
Vrontis, Demetris
4
Wymer, Walter
4
Youn, Seounmi
4
Amawate, Vibhas
3
Baghi, Ilaria
3
Beise-Zee, Rian
3
Chawla, Deepak
3
Cheng, Zhao-Hong
3
Christofi, Michael
3
Coleman, Joshua T.
3
Edmondson, Diane R.
3
Ferreira, Mauricio
3
Fries, Anne
3
Galera Casquet, Clementina
3
Hanks, Lydia
3
Jeong, Hyun Ju
3
Kidiyoor, Gururaj
3
Kim, Hyuksoo
3
Kim, Jihye
3
Ko, Wai Wai
3
Krepapa, Areti
3
Langen, Nina
3
Lee, Jaedeock
3
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Fachhochschule Reutlingen / European School of Business
1
Katolicki Uniwersytet Lubelski Jana Pawła II / Wydział Nauk Społecznych
1
RWTH Aachen
1
Tectum Verlag
1
Universität Greifswald
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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International review on public and non-profit marketing
25
Journal of business research : JBR
15
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
11
Psychology & marketing
10
Journal of marketing communications
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
International journal of advertising : the review of marketing communications
5
Journal of Business Ethics
5
The journal of consumer marketing
5
European journal of marketing : EJM
4
International journal of nonprofit & voluntary sector marketing
4
Journal of promotion management : JPM
4
Cogent business & management
3
European Sport management quarterly : ESMQ
3
International journal of emerging markets
3
International journal of hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Key debates and contemporary issues in nonprofit marketing
3
Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
SpringerLink / Bücher
3
AMS review : official publication of the Academy of Marketing Science
2
Asian Journal of Sustainability and Social Responsibility (AJSSR)
2
Asian journal of sustainability and social responsibility
2
Australian journal of management
2
Corporate reputation review : an international journal
2
Customer-centric marketing strategies : tools for building organizational performance
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
International Review on Public and Nonprofit Marketing
2
International journal of Indian culture and business management : IJICBM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit and voluntary sector marketing
2
Journal for global business advancement : JGBA
2
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ECONIS (ZBW)
389
RePEc
13
EconStor
5
BASE
1
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1
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408
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1
The effectiveness of cause-related marketing : a meta-analysis on consumer responses
Schamp, Christina
;
Heitmann, Mark
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of marketing research
60
(
2023
)
1
,
pp. 189-215
Persistent link: https://www.econbiz.de/10013474564
Saved in:
2
Measuring the impact of cause-related marketing : a meta-analysis of nonprofit and for-profit alliance campaigns
Rego, Michelle M.
;
Hamilton, Mark
;
Rogers, Dana
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10012650502
Saved in:
3
The moderating role of religiosity on cause related advertising campaigns
Mabrouk, Abir Ben
;
Najjar, Faouzi
- In:
International journal of islamic marketing and branding
4
(
2019
)
3/4
,
pp. 249-260
Persistent link: https://www.econbiz.de/10012257420
Saved in:
4
Cause-related marketing : uncovering the myth
Mehran Nejati
;
Azlan Amran
;
Gwen Tan Yi Wen
- In:
International journal of management practice : IJMP
8
(
2015
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10011377134
Saved in:
5
Consumers' attitudes towards cause-related marketing
Sinčić Ćorić, Dubravka
;
Dropuljić, Marija
- In:
Analele ştiinţifice ale Univerşităţii Alexandru …
62
(
2015
)
3
,
pp. 343-356
Persistent link: https://www.econbiz.de/10011472772
Saved in:
6
Role of altruistic attitudes in cause-related marketing
Kozłowski, Wojciech
;
Sobotko, Ewelina
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 123-131
Persistent link: https://www.econbiz.de/10011983756
Saved in:
7
The joint effect of power, relationship type, and corporate social responsibility type on customers' intent to donate
Zhang, Lu
;
Hanks, Lydia
;
Line, Nathaniel D.
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
3
,
pp. 374-394
Persistent link: https://www.econbiz.de/10011997332
Saved in:
8
Spatial distance construal perspectives on cause-related marketing : the importance of nationalism in Russia
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10011999577
Saved in:
9
Cause-related marketing 2.0 : connection, collaboration and commitment
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 524-543
Persistent link: https://www.econbiz.de/10011613203
Saved in:
10
The impact of self-service technology and the presence of others on cause-related marketing programs in restaurants
Hanks, Lydia
;
Line, Nathaniel D.
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
25
(
2016
)
5/6
,
pp. 547-562
Persistent link: https://www.econbiz.de/10011577824
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