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~subject:"Celebrity endorsement"
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Celebrity endorsement
Werbung
13,871
Advertising
9,804
Werbewirkung
3,799
Advertising effects
3,745
Konsumentenverhalten
2,889
Consumer behaviour
2,883
Online-Marketing
1,795
Internet marketing
1,790
Theorie
1,376
Theory
1,345
Deutschland
994
USA
918
Verbrauchsgüter
816
Marketing
800
United States
759
Markenführung
735
Brand management
731
advertising
650
Marketingmanagement
643
Marketing management
624
Social Web
552
Social web
551
Germany
477
Preismanagement
463
Pricing strategy
463
Markenimage
450
Brand image
438
Markenartikel
430
Wettbewerb
403
Zielgruppe
346
Brand
345
Vereinigte Staaten
334
Target group
333
Werbewirtschaft
315
Marktforschung
312
Competition
298
Werbepsychologie
298
Öffentlichkeitsarbeit
286
Advertising industry
279
Spieltheorie
271
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Online availability
All
Undetermined
65
Free
15
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Article
107
Book / Working Paper
20
Type of publication (narrower categories)
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Article in journal
103
Aufsatz in Zeitschrift
103
Aufsatz im Buch
5
Book section
5
Hochschulschrift
3
Thesis
2
Collection of articles of several authors
1
Conference paper
1
Conference proceedings
1
Graue Literatur
1
Konferenzbeitrag
1
Konferenzschrift
1
Non-commercial literature
1
Sammelwerk
1
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Language
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English
115
German
12
Author
All
Huber, Frank
4
Meyer, Frederik
4
Chan, Kara
3
Fan, Fei
3
Arora, Nilesh
2
Banerjee, Neelotpaul
2
Davies, Fiona
2
Foroudi, Pantea
2
Garthwaite, Craig L.
2
Hussain, Shahzeb
2
Johnson, Johney
2
Melewar, T. C.
2
Meng, Juan
2
Pan, Po-Lin
2
Parsad, Chandan
2
Prashar, Sanjeev
2
Priporas, Constantinos-Vasilios
2
Roy, Subhadip
2
Schaaf, Daniela
2
Schimmelpfennig, Christian
2
Singh, Ramendra Pratap
2
Thomas, Tijo
2
Tripathi, Vibhuti
2
Aa, Eva P. van der
1
Abbasi, Amir Zaib
1
Abedin, Mohammad Ishmam
1
Abirami, U.
1
Aggarwal, Aman
1
Aggarwal, Yash
1
Aggarwal-Gupta, Meenakshi
1
Agyapong, Gloria Kakrabah-Quarshie
1
Ahn, Sowon
1
Aileni, Vidyadhar Reddy
1
Akturan, Ulun
1
Amissah, George
1
Ang, Lay Hoon
1
Appiah-Nimo, Christina
1
Arman Hj Ahmad
1
Atik, Deniz
1
Avery, Elizabeth Johnson
1
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Institution
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Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
National Bureau of Economic Research
1
University of Chicago / Law School
1
Published in...
All
Journal of promotion management : JPM
8
Journal of promotion management : innovations in planning and applied research
6
International journal of advertising : the review of marketing communications
4
Journal of advertising research
4
Journal of global marketing
4
Journal of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Vision : the journal of business perspective
3
Global business review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Marketing : ZFP ; journal of research and management
2
South Asian journal of management : SAJM
2
AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
1
Asian Academy of Management journal : AAMJ
1
Celebrity, convergence and transformation
1
Cogent business & management
1
Corporate reputation review
1
Decision
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
European journal of marketing : EJM
1
Fontys Venlo - publication of applied sciences
1
Frontiers of business research in China : selected publications from Chinese universities
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Gabler Edition Wissenschaft
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management
1
International journal of applied business and economic research
1
International journal of financial research
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management and economics
1
International journal of market research
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of operations and quantitative management : IJOQM
1
International journal of retail & distribution management
1
International journal of sports marketing & sponsorship
1
International review on public and non-profit marketing
1
Izmir review of social sciences
1
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ECONIS (ZBW)
127
Showing
1
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10
of
127
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1
Testimonialwerbung : Eignung von Prominenten in der Markenkommunikation
Metzdorf, Henning
-
2008
Persistent link: https://www.econbiz.de/10003757468
Saved in:
2
The impact of celebrity-product incongruence on the effectiveness of product endorsement
Lee, Jung-gyo
;
Thorson, Esther
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 433-449
Persistent link: https://www.econbiz.de/10003768851
Saved in:
3
Produktwerbung mit Prominenten : ist Kongruenz zwischen Testimonial und Marke erforderlich?
Gierl, Heribert
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10003330543
Saved in:
4
Celebrity
Powell, Helen
- In:
The advertising handbook
,
(pp. 99-108)
.
2009
Persistent link: https://www.econbiz.de/10003851905
Saved in:
5
The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity endorsers
Premeaux, Shane R.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
Saved in:
6
Examining celebrity expertise and advertising effectiveness in India
Aggarwal-Gupta, Meenakshi
;
Dang, Priya Jha
- In:
South Asian journal of management : SAJM
16
(
2009
)
2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10003903106
Saved in:
7
The use of dead celebrities in advertising and marketing : balancing interests in the right of publicity
Petty, Ross D.
;
D'Rozario, Denver
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 37-49
Persistent link: https://www.econbiz.de/10003931115
Saved in:
8
Effects of celebrity media exposure on box-office performance
Treme, Julianne
- In:
The journal of media economics
23
(
2010
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003983656
Saved in:
9
If Kate voted conservative, would you? : the role of celebrity endorsements in political party advertising
Veer, Ekant
;
Becirovic, Ilda
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 436-450
Persistent link: https://www.econbiz.de/10008650070
Saved in:
10
Helden der
Werbung
? : eine Untersuchung der Relevanz von Werbefiguren für das Konsumentenverhalten
Huber, Frank
;
Vollhardt, Kai
;
Meyer, Frederik
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
3
,
pp. 183-196
Persistent link: https://www.econbiz.de/10003875532
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