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Value of Soft News and Celebrity News – ‘It Is [Not] All the Same’ : What Celebrity Journalism Can Learn From the ‘Logan Paul Suicide Forest Scandal’

Rohde, Paul - 2019

news genre of celebrity news (CN). CN was selected because it is one of the increasingly popular soft news genres and it … lacks empirical evidence for the compatibility thesis. Further, the subgenre of celebrity scandal news (CSN) was selected … because of the high expected relatability to personal, social, cultural, and economic issues. The ‘Logan Paul Suicide Forest …

Persistent link: https://www.econbiz.de/10012861744

Consumers' online responses to the death of a celebrity

Radfort, Scott K.; Bloch, Peter H. - In: Marketing letters : a journal of research in marketing 24 (2013) 1, pp. 43-55

Persistent link: https://www.econbiz.de/10009723170

The impact of death on consumer responses to celebrity endorser misbehavior

Boeuf, Benjamin - In: Psychology & marketing 34 (2017) 10, pp. 917-930

Persistent link: https://www.econbiz.de/10011759123

Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert

Johns, Raechel; English, Rebecca - In: Journal of business research : JBR 69 (2016) 1, pp. 65-72

Persistent link: https://www.econbiz.de/10011417099

Regulatory fit effects on children's responses to healthy eating promotion : an experiment testing message and celebrity fit

Cheng, Benjamin Ka Lun - In: Health marketing quarterly 32 (2015) 1, pp. 48-64

Persistent link: https://www.econbiz.de/10011289339

The power of celebrity : exploring the basis for Oprah's successful endorsement of Australia as a vacation destination

Johns, Raechel; Weir, Brian; Weir, Ruth - In: Journal of vacation marketing : an international journal 21 (2015) 2, pp. 117-130

Persistent link: https://www.econbiz.de/10011305748

Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships

Baxter, Stacey M.; Ilicic, Jasmina - In: The journal of brand management : an international journal 22 (2015) 4, pp. 281-298

Persistent link: https://www.econbiz.de/10011339303

Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal

Lunardo, Renaud; Gergaud, Olivier; Livat, Florine - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 685-712

Persistent link: https://www.econbiz.de/10011325768

Unpacking celebrity brands through unpaid market communications

Davies, Fiona; Slater, Stephanie - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 665-684

Persistent link: https://www.econbiz.de/10011325769

Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand

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Persistent link: https://www.econbiz.de/10011325784

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