//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Children"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Cutting edge commercials : how...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Children
Television advertising
805
Fernsehwerbung
791
Werbewirkung
368
Advertising effects
365
Consumer behaviour
154
Konsumentenverhalten
154
Werbung
149
Advertising
144
United States
140
USA
136
Internet marketing
105
Online-Marketing
105
Theorie
98
Theory
98
Fernsehprogramm
88
Fernsehen
86
Television programme
86
Media usage
85
Mediennutzung
85
Television
81
Kinder
77
Deutschland
70
Germany
68
Brand management
50
Markenführung
50
Fernsehsender
48
Hörfunkwerbung
48
Radio advertising
48
Target group
46
Zielgruppe
46
Television industry
45
Product Placement
40
Product placement
40
Commercial television
36
Privater Fernsehsender
36
Sport event
36
Sportveranstaltung
36
Broadcasting finance
33
Rundfunkfinanzierung
33
more ...
less ...
Online availability
All
Undetermined
16
Free
9
Type of publication
All
Article
57
Book / Working Paper
21
Type of publication (narrower categories)
All
Article in journal
47
Aufsatz in Zeitschrift
47
Aufsatz im Buch
9
Book section
9
Hochschulschrift
6
Graue Literatur
5
Non-commercial literature
5
Thesis
4
Arbeitspapier
3
Working Paper
3
Collection of articles written by one author
1
Sammlung
1
research-article
1
more ...
less ...
Language
All
English
71
German
6
French
1
Author
All
Bakir, Aysen
7
Grossman, Michael
5
Harris, Jennifer L.
4
Rashad, Inas
4
Chou, Shin-Yi
3
Hudders, Liselot
3
Kelly, Inas
3
Kelly, Inas Rashad
3
Pelsmacker, Patrick de
3
Terlutter, Ralf
3
Aitken, Robert
2
Andreeva, Tatʹjana B.
2
Andreyeva, Tatiana
2
Bertolotti, Mauro
2
Bijmolt, Tammo H. A.
2
Brocato, E. Deanne
2
Cauberghe, Verolien
2
Chou, Shin-yi
2
Dens, Nathalie
2
Gentile, Douglas A.
2
Huang, Rui
2
Ji-Song, Mindy
2
Laczniak, Russell N.
2
Maier, Julia A.
2
Oates, Caroline
2
Palan, Kay M.
2
Panic, Katarina
2
Priya, Pankaj
2
Robertson, Kirsten
2
Soni, Pavleen
2
Spielvogel, Julia
2
Thyne, Maree
2
Verhellen, Yann
2
Waiguny, Martin
2
Watkins, Leah
2
Abou Seido, Noor O.
1
Ahn, Jungsun
1
Al Zain, Abdulaziz A.
1
Andronikidis, Andreas I.
1
Auty, Susan
1
more ...
less ...
Institution
All
National Bureau of Economic Research
2
Otto-Friedrich-Universität Bamberg
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Marketing intelligence & planning
4
International journal of consumer studies
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Young consumers : insight and ideas for responsible marketers
3
Advertising and violence : concepts and perspectives
2
Breaking new ground in theory and practice
2
Journal of advertising research
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
NBER Working Paper
2
NBER working paper series
2
Working paper / National Bureau of Economic Research, Inc.
2
Challenges in an age of dis-engagement
1
Der Markt : international journal of marketing
1
Economic research
1
Economics and human biology
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Food policy : economics planning and politics of food and agriculture
1
Forschungsgruppe Konsum und Verhalten
1
Frontrunners or copycats?
1
Gabler Edition Wissenschaft
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Innovation in advertising and branding communication
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of academic research in economics
1
Journal of current issues and research in advertising : JCIRA
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of retailing and consumer services
1
Les études de La Documentation Française / Société
1
Middle East journal of management : MEJM
1
ORSN International Conference 2014: ISSN: 2091-1548
1
Psychology & marketing
1
Society and business review
1
Société
1
SpringerLink / Bücher
1
The IUP journal of marketing management : IJMM
1
more ...
less ...
Source
All
ECONIS (ZBW)
77
Other ZBW resources
1
Showing
1
-
10
of
78
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
2
Socio-economic factors and impact of television advertising on children in the Middle East
Nassar, Mohamed A.
;
Abou Seido, Noor O.
;
Al Zain, …
- In:
Middle East journal of management : MEJM
2
(
2015
)
3
,
pp. 195-211
Persistent link: https://www.econbiz.de/10011503521
Saved in:
3
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
4
Food for thought : shouldn't we actually target food advertising more towards kids and not less?
Strachan, Juliet
;
Pavie-Latour, Vincent
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10003714056
Saved in:
5
Children, TV advertising and the law : internal and external perspectives
Olsen, Lena
- In:
Frontrunners or copycats?
,
(pp. 60-77)
.
2005
Persistent link: https://www.econbiz.de/10003283547
Saved in:
6
"Some assembly required" : comparing disclaimers in children's TV advertising in Turkey and the United States
Bakir, Aysen
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 93-103
Persistent link: https://www.econbiz.de/10003833784
Saved in:
7
Fast-food restaurant advertising on television and its influence on childhood obesity
Chou, Shin-yi
;
Rashad, Inas
;
Grossman, Michael
- In:
The journal of law & economics
51
(
2008
)
4
,
pp. 599-618
Persistent link: https://www.econbiz.de/10003808633
Saved in:
8
The commodity flow of US children's television
McAllister, Matthew P.
;
Giglio, J. Matt
- In:
The advertising and consumer culture reader
,
(pp. 110-127)
.
2009
Persistent link: https://www.econbiz.de/10003848365
Saved in:
9
Food on young children's television in the UK
Oates, Caroline J.
;
Newman, Nicki
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 160-169
Persistent link: https://www.econbiz.de/10008667655
Saved in:
10
Dual-modality disclaimers, emotional appeals, and production techniques in food advertising airing during programs rated for children : is there a good balance?
Wicks, Jan DeBlanc
;
Warren, Ron
;
Fosu, Ignatius
;
Wicks, …
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 93-105
Persistent link: https://www.econbiz.de/10003931183
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->