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Distinctive roles of lead users and opinion leaders in the social networks of schoolchildren

Kratzer, Jan; Lettl, Christopher - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 646-659

Persistent link: https://www.econbiz.de/10003919326

Lead users in social networks of children

Molenmaker, Linda Porificacao; Kratzer, Jan; … - In: Young consumers : insight and ideas for responsible … 9 (2008) 2, pp. 90-103

Persistent link: https://www.econbiz.de/10003745618

Kinder und Jugendliche zwischen Virtualität und Realität

Buermann, Uwe - In: Aus Politik und Zeitgeschichte : APuZ 58 (2008) 39, pp. 34-40

Persistent link: https://www.econbiz.de/10003759763

Video games and young children's evolving sense of identity : a qualitative study

Bassiouni, Dina H.; Hackley, Christopher E. - In: Young consumers : insight and ideas for responsible … 17 (2016) 2, pp. 127-142

Persistent link: https://www.econbiz.de/10011522194

Handbook of research on children's consumption of digital media

Sarı, Gülşah (ed.) - 2019

"This book explores how children have become the users of digital media tools at an earlier age than in past years and … how children changed their consumption habits in the age of digital media. It also identifies and explains the role of … digital media on children's consumption"-- …

Persistent link: https://www.econbiz.de/10012393810

The perception of media messages by preschool children

Šramová, Blandína; Pavelka, Jirí - In: Young consumers : insight and ideas for responsible … 18 (2017) 2, pp. 121-140

Persistent link: https://www.econbiz.de/10011748441

Digital natives : the engagement experience to online protection

Recalde, Monica; Gutiérrez-García, Elena - In: Young consumers : insight and ideas for responsible … 18 (2017) 2, pp. 159-179

Persistent link: https://www.econbiz.de/10011748480

Do pop-up ads in online videogames influence children’s inspired-to behavior?

Abbasi, Amir Zaib; Rehman, Umair; Ding Hooi Ting; … - In: Young consumers : insight and ideas for responsible … 23 (2022) 3, pp. 362-381

Persistent link: https://www.econbiz.de/10013367898

Mothers' self-representations and representations of childhood on social media

Kallioharju, Minna; Wilska, Terhi-Anna; Vänskä, Annamari - In: Young consumers : insight and ideas for responsible … 24 (2023) 4, pp. 485-499

Persistent link: https://www.econbiz.de/10014302778

Children's participation in brand-based social networks : examining the role of evaluative social identity, self-esteem and anticipated emotions on commitment and desire to recomme...

Hook, Margurite; Baxter, Stacey; Kulczynski, Alicia - In: International journal of consumer studies 40 (2016) 5, pp. 552-561

Persistent link: https://www.econbiz.de/10011620052

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