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The role of service innovativeness in the relationship between market orientation and innovative performance : moderator or mediator?
Liu, Shunzhong - In: The service industries journal 33 (2013) 1, pp. 51-71
Persistent link: https://www.econbiz.de/10009702925
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Absatzanalyse für den chinesischen Pkw-Markt
Ma, Ke - 1998
Die vorliegenden Arbeit möchte westliche Wirtschaftstheorien und ökonometrische Methoden unter Berücksichtigung der chinesischen Besonderheiten auf die Untersuchungen der nationalen Pkw-Nachfrage in China anwenden und damit den Absatzmarkt analysieren sowie eine Grundlage zur Prognose...
Persistent link: https://www.econbiz.de/10010306584
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The myth of China as a single market : the influence of personal value differences on buying decisions
Xin-an, Zhang; Grigoriou, Nicholas; Ly, Li - In: International journal of market research : JMRS ; the … 50 (2008) 3, pp. 377-402
Persistent link: https://www.econbiz.de/10003714003
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Key issues in expansion of end-user mobile communication in China
Sangwan, Sunanda S. (contributor); Chong, Guan (contributor) - 2008
Persistent link: https://www.econbiz.de/10003718703
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How do foreign cosmetics companies align their supply chains and distribution channels in China?
Wu, Tony; Wang, Weiwei; Tang, Christopher S.; Liu, David; … - In: International journal of logistics : research and … 11 (2008) 3, pp. 201-228
Persistent link: https://www.econbiz.de/10003742318
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Who are ethnocentric? : examining consumer ethnocentrism in Chinese societies
Hsu, Jane Lu; Nien, Han-peng - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 436-447
Persistent link: https://www.econbiz.de/10003789908
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Market research as a module in market strategies in China
Wolff, Brigitte - In: Business success in China : with 6 tables, (pp. 151-167). 2007
Persistent link: https://www.econbiz.de/10003437324
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Naturalistic group interviewing in China
Eckhardt, Giana M.; Bengtsson, Anders - In: Qualitative market research : an international journal 13 (2010) 1, pp. 36-44
Persistent link: https://www.econbiz.de/10003940027
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The role of occupation in an integrated boycott model : a cross-regional study in China
Smith, Malcolm; Li, Qianpin - In: Journal of global marketing 23 (2010) 2, pp. 109-126
Persistent link: https://www.econbiz.de/10003979032
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Using exploratory and exploitative market learning for new product development
Kim, Namwoon; Atuahene-Gima, Kwaku - In: The journal of product innovation management : an … 27 (2010) 4, pp. 519-536
Persistent link: https://www.econbiz.de/10003980064