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Interpersonal trust and platform credibility in a Chinese multibrand online community : effects on brand variety seeking and time spent
Hung, Kineta; Li, Stella Yiyan; Tse, David K. - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 99-112
Persistent link: https://www.econbiz.de/10009302697
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Prior negative experience, online privacy concerns and intent to disclose personal information in Chinese social media
Yang, Hongwei Chris - In: International journal of e-business research : an … 10 (2014) 2, pp. 23-44
Persistent link: https://www.econbiz.de/10010425639
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The effects of collectivism and polychronic time orientation on online social interaction and shopping behavior : a comparative study between China and France
Xu-Priour, Dong-Ling; Truong, Yann; Klink, Richard R. - In: Technological forecasting & social change : an … 88 (2014), pp. 265-275
Persistent link: https://www.econbiz.de/10010483215
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Consumer trust in internet marketing and direct selling in China
Poon, Patrick; Albaum, Gerald S. - In: Journal of relationship marketing : innovations and … 18 (2019) 3, pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
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Examining factors affecting mobile commerce adoption of Chinese consumers
Ng, Mark - In: International journal of electronic business 13 (2016/2017) 1, pp. 98-115
Persistent link: https://www.econbiz.de/10011776949
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Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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Mobile youth in China : a cultural perspective and marketing implications
Gong, Wen; Li, Zhang G. - In: International journal of electronic business 6 (2008) 3, pp. 261-281
Persistent link: https://www.econbiz.de/10003771641
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Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan; Wang, Qing; Yan, Ligang; Wu, Guisheng - In: Journal of marketing management : MM 25 (2009) 3/4, pp. 295-314
Persistent link: https://www.econbiz.de/10003838534
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Mobile commerce adoption : a novel buyer-user-service payer metric
Su, Qi-ying; Adams, Carl - In: Journal of electronic commerce in organizations : the … 7 (2009) 4, pp. 59-72
Persistent link: https://www.econbiz.de/10003899471
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Scalable inference of customer similarities from interactions data using dirichlet processes
Braun, Michael; Bonfrer, Andre - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 513-531
Persistent link: https://www.econbiz.de/10009160778