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China
Consumer behaviour
7
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USA
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United States
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Advertising
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Advertising effects
4
Werbewirkung
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macromarketing
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Puffery
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Gao, Zhihong
16
Li, Na
3
O’Sullivan-Gavin, Susan
2
Scorpio, Elaine A.
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Xu, Jincan
2
Zhang, Hongxia
2
Guo, Xiaoling
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H. Kim, Joe
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Kim, Joe H.
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Asia Pacific Journal of Marketing and Logistics
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Asia Pacific journal of marketing and logistics
3
Journal of Asia Pacific business
3
Journal of Historical Research in Marketing
1
Journal of historical research in marketing
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ECONIS (ZBW)
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1
Gender discrimination in Chinese recruitment advertisements : a content analysis
Gao, Zhihong
- In:
Journal of Asia Pacific business
9
(
2008
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10003794558
Saved in:
2
Trademark law and litigation in China
Gao, Zhihong
- In:
Journal of Asia Pacific business
12
(
2011
)
1
,
pp. 43-68
Persistent link: https://www.econbiz.de/10008990511
Saved in:
3
Chinese grassroots nationalism and its impact on foreign brands
Gao, Zhihong
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
2
,
pp. 181-192
Persistent link: https://www.econbiz.de/10009558355
Saved in:
4
Revisiting the golden arches in China : the Chinese discourse on McDonald’s between 1978 and 2012
Gao, Zhihong
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
4
,
pp. 288-305
Persistent link: https://www.econbiz.de/10010227834
Saved in:
5
When nationalism goes to the market : the case of Chinese patriotic songs
Gao, Zhihong
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 473-488
Persistent link: https://www.econbiz.de/10011413177
Saved in:
6
A comparative study of Chinese and US consumers' attitudes toward advertising regulation
Gao, Zhihong
;
Zhang, Hongxia
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10008905959
Saved in:
7
Perception of puffery in advertising : investigating the China-US differences
Gao, Zhihong
;
Li, Na
;
Scorpio, Elaine A.
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
2
,
pp. 179-198
Persistent link: https://www.econbiz.de/10009548795
Saved in:
8
The development of consumer privacy protection policy in China : a historical review
Gao, Zhihong
;
O’Sullivan-Gavin, Susan
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 232-255
Persistent link: https://www.econbiz.de/10011376216
Saved in:
9
The priming effect of news context on Chinese attitudes toward foreign brands
Gao, Zhihong
;
Li, Na
- In:
Journal of Asia Pacific business
14
(
2013
)
4
,
pp. 268-286
Persistent link: https://www.econbiz.de/10010235654
Saved in:
10
The effect of racial cues on the reader's response to advertisements : a US-China comparative study
Gao, Zhihong
;
Xu, Jincan
;
Kim, Joe H.
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 510-532
Persistent link: https://www.econbiz.de/10009776151
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