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Current issues in tourism, gastronomy, and tourist destination research : proceedings of the International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2021),...
Oktadiana, Hera (ed.); Rahmanita, Myrza (ed.);  … - Tourism, Gastronomy, Destination International … - 2022
Persistent link: https://www.econbiz.de/10013460658
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Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc; Toncar, Mark - In: Multinational business review 17 (2009) 2, pp. 111-127
Persistent link: https://www.econbiz.de/10003932801
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They are not all same : variations in Asian consumers' value perceptions of luxury brands
Shukla, Paurav; Singh, Jaywant; Banerjee, Madhumita - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 265-278
Persistent link: https://www.econbiz.de/10011312234
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The moderating role of Hofstede's cultural dimensions in the customer-brand relationship in China and India
Hur, Won-moo; Kang, Seongho; Kim, Minsung - In: Cross cultural management : an international journal 22 (2015) 3, pp. 487-508
Persistent link: https://www.econbiz.de/10011312552
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Anthropomorphism and consumer-brand relationships : a cross-cultural analysis
Kaur Ghuman, Mandeep; Huang, Li; Madden, Thomas Justin; … - In: Strong brands, strong relationships, (pp. 135-148). 2015
Persistent link: https://www.econbiz.de/10011313577
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Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.; Magnusson, Peter; Zhou, Joyce X. - In: Entrepreneurship in international marketing, (pp. 267-286). 2015
Persistent link: https://www.econbiz.de/10010493026
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Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
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Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
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Do corporate image and reputation drive brand equity in India and China? : similarities and differences
Heinberg, Martin; Ozkaya, H. Erkan; Taube, Markus - In: Journal of business research : JBR 86 (2018), pp. 259-268
Persistent link: https://www.econbiz.de/10011855325
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Positioning Brand India in View of Brand China – Perspectives from Global Citizen Journalists
Goswami, Ranjit - 2014
muscle and also on its influence on regional and global geopolitics. Brand India has been a young concept, younger than the … growth story of India which in 2008 would be five years old. This paper tracks Brand India from both historical perspective … as well as recent developments perspectives to analyze the road map of Brand India. We examined the complexities of Brand …
Persistent link: https://www.econbiz.de/10014041941