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Are young adult Chinese status and fashion clothing brand conscious?
O'Cass, Aron; Siahtiri, Vida - In: Journal of fashion marketing and management 18 (2014) 3, pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
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In search of status through brands from Western and Asian origins : examining the changing face of fashion clothing consumption in Chinese young adults
O'Cass, Aron; Siahtiri, Vida - In: Journal of retailing and consumer services 20 (2013) 6, pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
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Façade, fashion and fornication : exploring the embodiment of self in Chinese consumer culture
Fowler, Aubrey; Fowler, Jie Gao - In: Global business review 18 (2017) 3, pp. 145-156
Persistent link: https://www.econbiz.de/10011745523
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Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Choi, Yu Hua; Choo, Ho Jung - In: Journal of retailing and consumer services 28 (2016), pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
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The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy; Perry, Patsy; Gadzinski, Gregory - In: The journal of brand management : an international journal 26 (2019) 4, pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
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Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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Investigating the determinants of using clothing subscription rental services : a perspective from Chinese young consumers
Myin, Mon Thu; Su, Jin; Wu, Huicheng; Shen, Haina - In: Young consumers : insight and ideas for responsible … 24 (2023) 1, pp. 95-113
Persistent link: https://www.econbiz.de/10014246040
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Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-congruity
Lu, Jinzhao; Xu, Yingjiao - In: The journal of product & brand management 24 (2015) 4, pp. 349-364
Persistent link: https://www.econbiz.de/10011407195
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Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban; Arancibia Carvajal, Sara; Wang, Calvin - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
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Peer influence on teenagers' preference for brand name food products : the mediation effect of peer identity
Zhang, Hongli; Li, Ruiqin; Veeck, Ann; Yu, Hongyan - In: International journal of consumer studies 46 (2022) 4, pp. 1099-1112
Persistent link: https://www.econbiz.de/10013328234