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Destination image and intent to visit China and the 2008 Beijing Olympic Games

Gibson, Heather J.; Qi, Christine Xueqing; Zhang, James J. - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 427-450

Persistent link: https://www.econbiz.de/10003743645

An associative learning account of branding effects of sponsorship

Mao, Luke Lunhua; Zhang, James J.; Connaughton, Daniel P.; … - In: Journal of customer behaviour 12 (2013) 1, pp. 25-51

Persistent link: https://www.econbiz.de/10009758542

Assessing the economic impact of three major sport events in China : the perspective of attendees

Huang, Haiyan; Mao, Luke Lunhua; Kim, Suk-Kyu; Zhang, … - In: Tourism economics : the business and finance of tourism … 20 (2014) 6, pp. 1277-1296

Persistent link: https://www.econbiz.de/10010509237

The global football industry : marketing perspectives

Pitts, Brenda G. (ed.); Zhang, James J. (ed.) - 2018

Contemporary global football industry : an introduction / N. David Pifer, Yan Wang, Glaucio Scremin, Brenda G. Pitts, and James J. Zhang -- European grassroots football : structural and managerial peculiarities / Christoph Breuer and Tobias Nowy -- Economic importance of football in Germany /...

Persistent link: https://www.econbiz.de/10013180023

Sport business in China : current state and prospect

Liu, Dongfeng; Zhang, James J.; Desbordes, Michel - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 2-10

Persistent link: https://www.econbiz.de/10011695186

When the future of Chinese soccer is at stake : Chinese youth's attention, involvement and satisfaction

Qian, Tyreal Yizhou; Wang, Jerred Junqi; Chou, Winston … - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 29-47

Persistent link: https://www.econbiz.de/10011695233

The development of NBA in China : a glocalization perspective

Zhou, Liangjun; Wang, Jerred Junqi; Chen, Xiaoying; … - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 81-94

Persistent link: https://www.econbiz.de/10011695284

Sport business in China

Zhang, James J. (ed.); Liu, Dongfeng (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011695462

Variables affecting the market demand of sport lottery sales in China : the case of Guangdong Province

Zhou, Liangjun; Zhang, James J. - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 116-136

Persistent link: https://www.econbiz.de/10011695496

Sport business in leading economies

Zhang, James J. (ed.); Huang, Haiyan (ed.); … - 2017

From a renowned group of international scholars, this new work examines how leading economic countries use sport business, particularly individual sports events (such as the Olympics or FIFA Men's or Women's World Cup) as well as participant sport, in comprehensive plans toward driving and...

Persistent link: https://www.econbiz.de/10012215583