Hasan, Abdulla Al-Towfiq - In: South Asian journal of marketing 3 (2022) 2, pp. 116-134
) on customers’ behavioral intentions toward dining at Chinese restaurants in Bangladesh. Moreover, this study examines the … dining at Chinese restaurants. Moreover, self-direction value partially mediates, and price fairness strongly moderates the … managers who want to know the factors influencing behavioral intentions toward dining at Chinese restaurants. The findings also …