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An investigation of Chinese consumers' outshopping motives from a culture perspective : implications for retail and distribution
Wang, Yong Jian; Doss, Samuel K.; Guo, Chiquan; Li, Wenjing - In: International journal of retail & distribution management 38 (2010) 6/7, pp. 423-442
Persistent link: https://www.econbiz.de/10003988586
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Einflussfaktoren der Produktentwicklung : ein interkultureller Vergleich zwischen Deutschland und China
Austermann, Dominik Garvin - 2009
Persistent link: https://www.econbiz.de/10003903366
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Ergonomische Produktgestaltung am Beispiel mobiler Geräte im interkulturellen Vergleich: China – Deutschland – USA
Leiber, Paul - 2010
Persistent link: https://www.econbiz.de/10008986772
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Understanding Chinese consumer behaviour towards new products
Götze, Franziska - In: Marketing : ZFP ; journal of research and management 33 (2011) 2, pp. 147-158
Persistent link: https://www.econbiz.de/10009161429
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The Cultural Influence on Mass Customization
Wabia, Carolin - 2020 - 1st ed. 2020.
Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural‐bound Interest in Mass Customization – survey -- Cultural‐Bound Actions in Mass Customization – experiment. .
Persistent link: https://www.econbiz.de/10012399676
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The cultural influence on mass customization
Wabia, Carolin - 2020
Persistent link: https://www.econbiz.de/10012234738
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The framing effect of coupon value for new products : an empirical study in China
Zhang, Zhe; Han, Bin - In: The international review of retail, distribution and … 22 (2012) 2, pp. 209-222
Persistent link: https://www.econbiz.de/10009548096
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Air pollution and defensive expenditures : evidence from particulate-filtering facemasks
Mu, Quan; Zhang, Junjie - 2014
Persistent link: https://www.econbiz.de/10011442165
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Luxury consumers and luxury brand management in China
Mo, Tingting; Roux, Elyette - In: Brand management in emerging markets : theories and practice, (pp. 200-221). 2014
Persistent link: https://www.econbiz.de/10010417718
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Cross-national differences in e-WOM influence
Christodoulides, George; Michaelidou, Nina; Argyriou, … - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1689-1707
Persistent link: https://www.econbiz.de/10009678036