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"Seeing is being" : consumer culture and the positioning of premium cars in China

Bartikowski, Boris; Cleveland, Mark - In: Journal of business research : JBR 77 (2017), pp. 195-202

Persistent link: https://www.econbiz.de/10011729911

Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad

Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 82 (2018), pp. 354-363

Persistent link: https://www.econbiz.de/10011771907

Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad

Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13

Persistent link: https://www.econbiz.de/10013492752

The US brand personality : a Sino perspective

Rojas-Méndez, José I.; Murphy, Steven A.; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1028-1034

Persistent link: https://www.econbiz.de/10009755366

The U.S. brand personality: A Sino perspective

Rojas-Méndez, José I.; Murphy, Steven A.; … - In: Journal of Business Research 66 (2013) 8, pp. 1028-1034

This research applies the personality metaphor to examine the U.S. brand personality in China. Results indicate that the U.S. brand personality is a multidimensional construct composed of three main dimensions: amicableness, resourcefulness, and self-centeredness. An overall view indicates that...

Persistent link: https://www.econbiz.de/10010869778

Interactive effects of appeals, arguments, and competition across North American and Chinese cultures

Teng, Lefa; Laroche, Michel - 2009

Persistent link: https://www.econbiz.de/10003785576

Is there really an Asian connection? : professional service quality perceptions and customer satisfaction

Ueltschy, Linda C.; Laroche, Michel; Zhang, Man; Cho, … - In: Journal of business research : JBR 62 (2009) 10, pp. 972-979

Persistent link: https://www.econbiz.de/10003887599

Building and testing models of consumer purchase intention in competitive and multicultural environments

Teng, Lefa; Laroche, Michel - In: Journal of business research : JBR 60 (2007) 3, pp. 260-268

Persistent link: https://www.econbiz.de/10003429514

Parental responsiveness and adolescent susceptibility to peer influence : a cross-cultural investigation

Yang, Zhiyong; Laroche, Michel - In: Journal of business research : JBR 64 (2011) 9, pp. 979-987

Persistent link: https://www.econbiz.de/10009241404

Online consumer behavior : comparing Canadian and Chinese website visitors

Mazaheri, Ebrahim; Richard, Marie-Odile; Laroche, Michel - In: Journal of business research : JBR 64 (2011) 9, pp. 958-965

Persistent link: https://www.econbiz.de/10009241417