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Consumers' reaction to global versus local advertising appeals : a test of culturally incongruent images in China
Zhou, Lianxi; Poon, Patrick; Wang, Haizhong - In: Journal of business research : JBR 68 (2015) 3, pp. 561-568
Persistent link: https://www.econbiz.de/10010496178
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An empirical evaluation of a customer-based brand equity model and its managerial implications
Yu, Chunling; Zhao, Ping; Wang, Haizhong - In: Frontiers of business research in China : selected … 2 (2008) 4, pp. 553-570
Persistent link: https://www.econbiz.de/10003789660
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Culture, cognitive style and consumer response to informational vs. transformational advertising among East Asians : evidence from the PRC
Cui, Geng; Liu, Hongyan; Yang, Xiaoyan; Wang, Haizhong - In: Asia Pacific business review 19 (2013) 1, pp. 16-31
Persistent link: https://www.econbiz.de/10009717926
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Dialectical mind can be sweet toward crisis-associated products/brands
Shi, Bing; Wang, Haizhong; Liu, Wumei - In: Psychology & marketing 35 (2018) 1, pp. 20-35
Persistent link: https://www.econbiz.de/10011970167
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The impact of psychological identification with home-name stocks on investor behavior : an empirical and experimental investigation
Wang, Haizhong; Hong, Yuan; Li, Xiaolin; Li, Huaxi - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1109-1130
Persistent link: https://www.econbiz.de/10012153444
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The integration of logistics and marketing practice into baseline supply chain practices in the emerging markets
Dadzie, Kofi Q.; Dadzie, Charlene; Johnston, Wesley J.; … - In: The journal of business & industrial marketing 38 (2023) 2, pp. 367-383
Persistent link: https://www.econbiz.de/10013539272
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Exploring the influence of product conspicuousness and social compliance on purchaising motives of young Chinese consumers for foreign brands
Zhou, Lianxi; Wong, Amy - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 470-483
Persistent link: https://www.econbiz.de/10003789918
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Entrepreneurial proclivity, capability upgrading and performance advantage of newness among international new ventures
Zhou, Lianxi; Barnes, Bradley R.; Lu, Yuan - In: Journal of international business studies : JIBS ; an … 41 (2010) 5, pp. 882-905
Persistent link: https://www.econbiz.de/10003993065
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Internationalization and the performance of born-global SMEs: the mediating role of social networks
Zhou, Lianxi; Wu, Wei-ping; Luo, Xueming - In: Journal of international business studies : JIBS ; an … 38 (2007) 4, pp. 673-690
Persistent link: https://www.econbiz.de/10003508276
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Non-local or local brands? : a multi-level investigation into confidence in brand origin identification and its strategic implications
Zhou, Lianxi; Yang, Zhiyong; Hui, Michael K. - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 202-218
Persistent link: https://www.econbiz.de/10003980617