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Segmenting Taiwanese tourists to China by ethnic identity and generation
Chen, Chun-Chu; Wang, Yao-Chin; Lin, Yueh-hsiu; Jiang, … - In: Journal of vacation marketing : an international journal 20 (2014) 2, pp. 181-191
Persistent link: https://www.econbiz.de/10010359536
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Cultural connectedness and visitor segmentation in diaspora Chinese tourism
Weaver, David B.; Kwek, Anna; Wang, Ying - In: Tourism management : research, policies, practice 63 (2017), pp. 302-314
Persistent link: https://www.econbiz.de/10011746659
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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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Anthropomorphism and consumer-brand relationships : a cross-cultural analysis
Kaur Ghuman, Mandeep; Huang, Li; Madden, Thomas Justin; … - In: Strong brands, strong relationships, (pp. 135-148). 2015
Persistent link: https://www.econbiz.de/10011313577
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Value appeals in Chinese television advertising for automobiles : a content analysis
Wang, Liyong; Praet, Carolus L. C. - In: The changing roles of advertising : [extended versions …, (pp. 245-259). 2013
Persistent link: https://www.econbiz.de/10009773443
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Central aspects in cross-cultural tourism marketing communication : a study based on Finland's travel brochure for the Chinese market
Qi, Hongjia - In: Optimierte Zielgruppenansprache : werbende …, (pp. 119-147). 2013
Persistent link: https://www.econbiz.de/10009747986
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The development of industrial buyer-seller relations in a Chinese context
Kaunonen, Anna - In: Deep knowledge of B2B relationships within and across …, (pp. 93-118). 2013
Persistent link: https://www.econbiz.de/10010255114
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Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.; Lowrey, Tina M.; Luna, David; Lerman, Dawn B. - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 275-279
Persistent link: https://www.econbiz.de/10009613717
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Cross-cultural research for luxury fashion brands in the Chinese market : a review of long- versus short-term orientation in national culture dimensions
Lu, Ruichen; Wang, Yi; Kennon, Richard - In: Business models and ICT technologies for the fashion …, (pp. 25-32). 2017
Persistent link: https://www.econbiz.de/10011629825
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Social Media als Instrument der Kundenkommunikation : Vergleichende Studie von Unternehmen in China, Deutschland und den USA
Corduan, Anja - 2018
Anja Corduan untersucht, inwieweit die in der Wissenschaft argumentierten Kommunikationsansätze für Social Media pauschale Gültigkeit beanspruchen können und ob diese kulturellen Besonderheiten unterworfen sind. In der vergleichenden Studie werden die USA, Deutschland und China analysiert,...
Persistent link: https://www.econbiz.de/10014019882