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The mediation of trust in country-of-origin effects across countries
Jiménez, Nadia; San Martin, Sonia - In: Cross cultural management : an international journal 21 (2014) 2, pp. 150-171
Persistent link: https://www.econbiz.de/10010378650
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Country reputation and attitudes towards made in Italy products : a study on Chinese consumers
Marino, Vittoria; Mainolfi, Giada - In: International journal of Chinese culture and management … 3 (2013) 3, pp. 228-241
Persistent link: https://www.econbiz.de/10009791532
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The relevance of retailer country-of-origin to consumer store choice : evidence from China
Maruyama, Masayoshi; Wu, Lihui - In: International marketing review 31 (2014) 5, pp. 462-476
Persistent link: https://www.econbiz.de/10010415270
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Geographical brand and country-of-origin effects in the Chinese wine import market
Agnoli, Lara; Capitello, Roberta; Begalli, Diego - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
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Consumer brand engagement in the US-China trade war
Lee, Yi Hsuan; Wei, Chiou-Fong; Lee, Bruce C. Y.; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 75-90
Persistent link: https://www.econbiz.de/10012798105
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Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus; Atwal, Glyn; He, Jiaxun - In: Australasian marketing journal 27 (2019) 1, pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
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Consumer attitudes towards imported organic food in China and Germany : the key importance of trust
Pedersen, Susanne; Zhang, Ting; Zhou, Yanfeng; … - In: Journal of macromarketing 43 (2023) 2, pp. 233-254
Persistent link: https://www.econbiz.de/10014294191
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History and country-of-origin effects
Chen, Nan; Zhong, Zemin - In: Marketing science 43 (2024) 1, pp. 192-212
Persistent link: https://www.econbiz.de/10014470136
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The case of wine : understanding Chinese gift-giving behavior
Paladino, Angela - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 335-361
Persistent link: https://www.econbiz.de/10011312164
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Consumer animosity, economic hardship, and normative influence : how do they affect consumers' purchase intention?
Huang, Yu-an; Phau, Ian; Lin, Chad - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 909-937
Persistent link: https://www.econbiz.de/10008650645