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Acquisition capability development : behavioral and coginitive learning perspectives
Schijven, Mario Petrus Gerardus - 2008
Persistent link: https://www.econbiz.de/10003846148
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Positionierung zwischen Emotionalität und Rationalität
Wiedmann, Klaus-Peter; Bausback, Nadine - 2006
Persistent link: https://www.econbiz.de/10003726339
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Chronological age versus cognitive age for younger consumers : implications for advertising persuasion
Chang, Chingching - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 19-32
Persistent link: https://www.econbiz.de/10003766360
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Emotions, advertising and consumer choice
Hansen, Flemming; Christensen, Sverre Riis - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003463424
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Essays in applied microeconomics
Shapiro, Jesse M. - 2005
Persistent link: https://www.econbiz.de/10003384623
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Metaphor in advertising
Zaltman, Gerald; MacCaba, Dara - In: The Sage handbook of advertising, (pp. 135-154). 2007
Persistent link: https://www.econbiz.de/10003570237
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Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
Marchegiani, Christopher; Phau, Ian - In: Journal of research in interactive marketing : … 4 (2010) 3, pp. 241-256
Persistent link: https://www.econbiz.de/10008656152
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A model for mind-device dialectic and the future of advertising in the social media age
Yilmaz, Recep; Taskiran, Nurdan Oncel - In: Handbook of research on effective advertising …, (pp. 1-16). 2015
Persistent link: https://www.econbiz.de/10011283777
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The differential effectiveness of scarcity message type on impulse buying : a cross-cultural study
Lee, Eun Mi; Jeon, Jung Ok; Li, Qin; Park, Hyun Hee - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 142-152
Persistent link: https://www.econbiz.de/10011302918