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~subject:"Communication media"
~subject:"Produktgestaltung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
~type_genre:"Lehrbuch"
~type_genre:"Thesis"
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Communication media
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Design
186
design
170
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158
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152
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77
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69
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Economic development quarterly : the journal of American economic revitalization
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the review of marketing communications
1
International journal of business and systems research : IJBSR
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International journal of business innovation and research : IJBIR
1
International journal of business performance and supply chain modelling : IJBPSCM
1
International journal of learning and change : IJLC
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International journal of marketing : IJM ; formerly Der Markt
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International journal of quality & reliability management
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International journal of retail and distribution management
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International journal of services and operations management
1
Italian journal of marketing : ITJM
1
JMM : the international journal on media management
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Journal of Positive Management : JPM
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Journal of business anthropology
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ECONIS (ZBW)
93
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93
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1
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
Saved in:
2
Mediaplanung : methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
); …
-
2007
-
5., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003375306
Saved in:
3
Die IPA-TouchPoints-Initiative
Franz, Gerhard
- In:
Media-Perspektiven
(
2007
)
10
,
pp. 506-513
Persistent link: https://www.econbiz.de/10003575193
Saved in:
4
Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse
;
Van der Waldt, De la Rey
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
Saved in:
5
Decision drivers for outsourcing media buying services
Knuth, Ingo
;
Krusenstern, Lambert von
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 171-183
Persistent link: https://www.econbiz.de/10010408088
Saved in:
6
The complexity of richness: media, message, and communication outcomes
Otondo, Robert F.
;
Scotter, James R. van
;
Allen, David G.
; …
- In:
Information & management : the internat. journal of …
45
(
2008
)
1
,
pp. 21-30
Persistent link: https://www.econbiz.de/10003656698
Saved in:
7
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
8
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
9
An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan
Bakhtawar, Barira
;
Latif, Faiza
;
Kamal, Asifa
- In:
The Lahore journal of business
10
(
2021
)
1
,
pp. 121-147
Persistent link: https://www.econbiz.de/10012813533
Saved in:
10
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
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