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Mulhern, Frank - In: Journal of marketing communications 15 (2009) 2/3, pp. 85-101

Persistent link: https://www.econbiz.de/10003881169

Unger, Fritz (contributor); … - 2007 - 5., aktualisierte und erw. Aufl.

Persistent link: https://www.econbiz.de/10003375306

Franz, Gerhard - In: Media-Perspektiven (2007) 10, pp. 506-513

Persistent link: https://www.econbiz.de/10003575193

Roux, Amarentia Thérèse; Van der Waldt, De la Rey - In: Journal of promotion management : JPM 22 (2016) 3, pp. 386-402

Persistent link: https://www.econbiz.de/10011532981

Knuth, Ingo; Krusenstern, Lambert von - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 171-183

Persistent link: https://www.econbiz.de/10010408088

Otondo, Robert F.; Scotter, James R. van; Allen, David G.; … - In: Information & management : the internat. journal of … 45 (2008) 1, pp. 21-30

Persistent link: https://www.econbiz.de/10003656698

Kouki-Block, Monia; Wellbrock, Christian M. - In: Journal of media business studies 19 (2022) 1, pp. 29-51

Persistent link: https://www.econbiz.de/10012821108

Koslow, Scott; Stewart, David W. - In: International journal of advertising : the review of … 41 (2022) 5, pp. 827-849

Persistent link: https://www.econbiz.de/10013209442

Bakhtawar, Barira; Latif, Faiza; Kamal, Asifa - In: The Lahore journal of business 10 (2021) 1, pp. 121-147

Persistent link: https://www.econbiz.de/10012813533

Chan-Olmsted, Sylvia M.; Wolter, Lisa-Charlotte - In: JMM : the international journal on media management 20 (2018) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10011917615