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~subject:"Communication media"
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Communication media
Werbung
14,650
Advertising
10,632
Werbewirkung
4,582
Advertising effects
4,529
Konsumentenverhalten
3,519
Consumer behaviour
3,513
Theorie
1,739
Theory
1,709
Online-Marketing
1,618
Internet marketing
1,613
Deutschland
994
Marketing
930
USA
863
Verbrauchsgüter
816
Marketingmanagement
803
Marketing management
784
Markenführung
736
Brand management
732
United States
704
advertising
695
Markenartikel
651
Social Web
595
Social web
594
Brand
560
Markenimage
483
Germany
477
Brand image
471
Preismanagement
439
Pricing strategy
439
Werbewirtschaft
428
Zielgruppe
425
Target group
412
Advertising industry
392
Wettbewerb
362
Vereinigte Staaten
352
Marktforschung
323
Öffentlichkeitsarbeit
289
Emotion
282
Spieltheorie
281
Werbepsychologie
278
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Graue Literatur
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English
119
German
16
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Anderson, Simon P.
5
Bonatti, Alessandro
5
Bergemann, Dirk
4
Gabszewicz, Jean Jaskold
4
Alozie, Emmanuel C.
3
Blasco, Andrea
3
Blum, Eleanor
3
Kerkhof, Anna
3
McAllister, Matthew P.
3
Münster, Johannes
3
Pethig, Rüdiger
3
Sobbrio, Francesco
3
Afnira, Ella
2
Athey, Susan
2
Broadbent, Simon
2
Calvano, Emilio
2
Carlson, Les
2
Diehl, Sandra
2
Focke, Florens
2
Huovinen, Pasi
2
James, Jeffrey
2
Jamil, Achmad
2
Karmasin, Matthias
2
Krone, Jan
2
Merrill, John Calhoun
2
Niessen-Ruenzi, Alexandra
2
Peitz, Martin
2
Pin, Paolo
2
Reisinger, Markus
2
Rifon, Nora J.
2
Rouvinen, Petri
2
Ruenzi, Stefan
2
Seufert, Wolfgang
2
Snyder, Wally
2
Spilski, Anja
2
Turner, John D.
2
Weinberger, Marc G.
2
Wells, Alan
2
Wirasti, Murti Kusuma
2
Ye, Qing
2
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Communication, Advertising and Marketing Education Foundation
1
Görres-Gesellschaft zur Pflege der Wissenschaft
1
J. L. Kellogg Graduate School of Management
1
National Bureau of Economic Research
1
Special Libraries Association
1
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The journal of media economics
6
Journal of public economics
3
Cowles Foundation Discussion Paper
2
Discussion paper / Centre for Economic Policy Research
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Information economics and policy : IEP
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
2
Routledge studies in international business and the world economy
2
SpringerLink / Bücher
2
The advertising and consumer culture reader
2
Volkswirtschaftliche Diskussionsbeiträge
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Advertising in a multimedia age
1
Advertising in developing and emerging countries : the economic, political and social context
1
CAWM discussion paper
1
CESifo working papers
1
CORE discussion papers : DP
1
Case study and review
1
Communication arts books
1
Cowles Foundation discussion paper
1
De Gruyter handbook of media economics
1
Discussion papers / UCL, Département des Sciences Economiques
1
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
1
ECONtribute discussion paper
1
ETLA Discussion Paper
1
Engaging consumers through branded entertainment and convergent media
1
European economic review : EER
1
Explorations in critical studies of advertising
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Grundlagen der Medienökonomie: Kommunikations- und Medienwissenschaft, Wirtschaftswissenschaft
1
Handbook of media economics ; volume 1
1
Handbook of the economics of art and culture : volume 1
1
Handbook of the economics of art and culture ; Vol. 1
1
History of retailing and consumption
1
Interfaces : the INFORMS journal on the practice of operations research
1
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ECONIS (ZBW)
135
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1
The theory of niche and spending on mass media : the case of the "video revolution"
Dimmick, John W.
- In:
The journal of media economics
10
(
1997
)
3
,
pp. 33-43
Persistent link: https://www.econbiz.de/10001222021
Saved in:
2
Theory, economics, measurement, and the principle of relative constancy
Lacy, Stephen
- In:
The journal of media economics
10
(
1997
)
3
,
pp. 3-16
Persistent link: https://www.econbiz.de/10001222026
Saved in:
3
Consumption, globalization and development
James, Jeffrey
-
2000
-
1. publ.
Persistent link: https://www.econbiz.de/10001422914
Saved in:
4
Ausgewählte Handlungsfelder
Korff, Wilhelm
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001407958
Saved in:
5
Horizont : Zeitung für Marketing,
Werbung
und Medien
Frankfurt, M. [u.a.] : Deutscher Fachverl.
;
München : …
;
…
-
Nachgewiesen 1992 -
Persistent link: https://www.econbiz.de/10001893362
Saved in:
6
Spending advertising money : an introduction to media planning, media buying and the uses of media research
Broadbent, Simon
-
1975
-
Completely rev 2. ed.
Persistent link: https://www.econbiz.de/10001948951
Saved in:
7
Media in advertising
Barton, Roger
-
1964
Persistent link: https://www.econbiz.de/10001528426
Saved in:
8
Regulation of advertising in new media in Europe
Smith, Bradford
- In:
Advertising in a multimedia age
,
(pp. 423-432)
.
1996
Persistent link: https://www.econbiz.de/10001569759
Saved in:
9
Stamm : Leitfaden durch Presse und
Werbung
; Verzeichnis und Beschreibung periodischer Publikationen, Rundfunkanstalten und Werbemöglichkeiten in Deutschland
Essen : Stamm
-
Ausg. 25.1972-76. Ausgabe (2023) ; damit Erscheinen …
Persistent link: https://www.econbiz.de/10000352678
Saved in:
10
Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, film, magazines, newspapers, advertising, indexes, a...
Blum, Eleanor
-
1972
Persistent link: https://www.econbiz.de/10000556047
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