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The journey from market orientation to firm performance : a comparative study of US and Taiwanese SMEs
Chao, Mike Chen-Ho; Spillan, John E. - In: Management research review 33 (2010) 5/6, pp. 472-483
Persistent link: https://www.econbiz.de/10003991394
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Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc; Albers, Sönke - In: MSI reports : working paper series (2007) 3, pp. 131-153
Persistent link: https://www.econbiz.de/10003579959
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What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte; Engelen, Andreas; Oswald, Monika - In: Entrepreneurial marketing, (pp. 83-109). 2011
Persistent link: https://www.econbiz.de/10009379616
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Comparative Marketing : Wholesaling in 15 countries. Ed. by Robert Bartels. spons. by the American Marketing Association
Bartels, Robert D. W. (contributor) - 1963
Persistent link: https://www.econbiz.de/10002296732
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Relationship marketing in micro and small enterprises and local authorities - international comparison
Lukášová, R°užena (contributor);  … - 2009
Persistent link: https://www.econbiz.de/10003895968
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Comparing perceptions of marketing communication channels
Danaher, Peter J.; Rossiter, John R. - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 6-42
Persistent link: https://www.econbiz.de/10009007637
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A cross-national investigation into the marketing department's influence within the firm : toward initial empirical generalizations
Verhoef, Peter C.; Leeflang, Peter; Reiner, Jochen; … - In: Journal of international marketing 19 (2011) 3, pp. 59-86
Persistent link: https://www.econbiz.de/10009299833
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Integrated marketing communications : practice leads theory
Kitchen, Philip J.; Kim, Ilchul; Schultz, Don E. - In: Journal of advertising research 48 (2008) 4, pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
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Marktorientiertes Controlling in den USA und Deutschland
Link, Jörg; Vesper, Oliver - In: Herausforderungen der internationalen marktorientierten …, (pp. 325-349). 2011
Persistent link: https://www.econbiz.de/10008842224
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Market orientation in markets for technology
Renko, Maija - In: The entrepreneurship - innovation - marketing interface …, (pp. 57-85). 2007
Persistent link: https://www.econbiz.de/10003603295