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Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
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Native advertising credibility perceptions and ethical attitudes : an exploratory study among adolescents in the United States, Turkey and Israel
Zimand-Sheiner, Dorit; Ryan, Tanya; Kip, Sema Misci; … - In: Journal of business research : JBR 116 (2020), pp. 608-619
Persistent link: https://www.econbiz.de/10012257662
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How do privacy laws impact the value for advertisers, publishers and users in the online advertising market? : a comparison of the EU, US and China
Jin, Yuxi; Skiera, Bernd - In: Journal of creating value 8 (2022) 2, pp. 306-327
Persistent link: https://www.econbiz.de/10014581520
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False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.; Minor, Michael - In: Journal of research in interactive marketing : … 9 (2015) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
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Media generations and their advertising attitudes and avoidance : a six-country comparison
Goot, Margot J. van der; Rozendaal, Esther; Opree, … - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 289-308
Persistent link: https://www.econbiz.de/10011859330
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Gearing up for mobile advertising : a cross-cultural examination of key factors that drive mobile messages home to consumers
Choi, Yung Kyun; Hwang, Jang-sun; McMillan, Sally J. - In: Psychology & marketing 25 (2008) 8, pp. 756-768
Persistent link: https://www.econbiz.de/10003757436
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Online advertising effectiveness : a cross-cultural comparison
Brettel, Malte; Spilker-Attig, Andrea Maria Renate - In: Journal of research in interactive marketing : … 4 (2010) 3, pp. 176-196
Persistent link: https://www.econbiz.de/10008656167
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The impact of cultural differences on the effectiveness of advertisments on the Internet: a comparison among the United States, China, and Germany
Miller, Edward C.; Griffin, Thomas; Paolo, Peter di; … - In: International business and economics research journal 8 (2009) 4, pp. 1-11
Persistent link: https://www.econbiz.de/10003849794
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A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra; Terlutter, Ralf; Chan, Kara; Mueller, Barbara - In: Cutting edge international research, (pp. 297-312). 2010
Persistent link: https://www.econbiz.de/10003985205
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The effect of culture on the context of ad pictures and ad persuasion : the role of context-dependent and context-independent thinking
Liang, Beichen; Runyan, Rodney C.; Fu, Wei - In: International marketing review 28 (2011) 4, pp. 412-434
Persistent link: https://www.econbiz.de/10009305321