Ramírez-Hurtado, José M.; Quattrociocchi, Bernardino - In: Revista de métodos cuantitativos para la economía y … 25 (2018), pp. 318-334
Franchising is a commercial form which enables firms to successfully penetrate the market and expand in an environment … many years and the high penetration in the different sectors mean that franchising in Italy has a high degree of … competitiveness and maturity. All this, along with the scarcity of studies about strategic groups in franchising in Italy, justifies …