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The influence of graphical versus numerical information representation modes on the compromise effect
Kim, Jungkeun - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 397-409
Persistent link: https://www.econbiz.de/10011730657
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The influence of hedonic versus utilitarian consumption situations on the compromise effect
Kim, Sungeun Ange; Kim, Jungkeun - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 387-401
Persistent link: https://www.econbiz.de/10011486664
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Impact of preciseness of price presentation on the magnitude of compromise and decoy effects
Cui, Yuanyuan; Kim, Seongseop; Kim, Jungkeun - In: Journal of business research : JBR 132 (2021), pp. 641-652
Persistent link: https://www.econbiz.de/10012581647
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The color of choice : the influence of presenting product information in color on the compromise effect
Kim, Jungkeun; Spence, Mark T.; Marshall, Roger - In: Journal of retailing 94 (2018) 2, pp. 167-185
Persistent link: https://www.econbiz.de/10011881397
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Attraction and compromise effects under social exclusion
Kim, Jungkeun; Lee, Jaehoon; Kim, Jae-Eun - In: European journal of marketing 57 (2023) 8, pp. 2076-2111
Persistent link: https://www.econbiz.de/10014342203
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Effects of price sorting display on extreme option choice aversion : the role of ease of comparison in multiple option displays
Kim, Jungkeun; Kim, Seongseop; Jhang, Jihoon; Lee, Jaeseok - In: Tourism management : research, policies, practice 97 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014304439