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The influence of brand experiences onbrand loyalty : a studyon Air Serbia
Mandarića, Marija; Sekulića, Dejan; Lazović, Suzana - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 14 (2023) 1, pp. 9-16
Persistent link: https://www.econbiz.de/10014634573
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Relationship marketing in customer loyalty of commercial galleries in times of COVID-19
Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435
The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...
Persistent link: https://www.econbiz.de/10012888387
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Antecedents of store loyalty among Chinese customers
Chu, Yun; Vásquez Párraga, Arturo; Ma, Jianyu - In: International journal of business 23 (2018) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10011863694
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The determinants of retail customers' purchase intent
Menidjel, Choukri; Bilgihan, Anil - In: International journal of consumer studies 46 (2022) 6, pp. 2503-2520
Persistent link: https://www.econbiz.de/10013412526
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Role of trust and customer loyalty in reducing perceived security risk in internet banking
Mann, Bikram Jit Singh; Sahni, Sunpreet Kaur - In: International journal of electronic business 10 (2013) 4, pp. 331-354
Persistent link: https://www.econbiz.de/10009790705
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A three-dimensional approach to customer retention in mobile phone services
Murugan, Rajeswari; Rajendran, G. - In: International journal of process management and … 3 (2013) 4, pp. 494-510
Persistent link: https://www.econbiz.de/10010338918
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The effects of corporate ability and corporate social responsibility on winning customer support : an integrative examination of the roles of satisfaction, trust and identification
Xie, Yi - In: Global economic review 43 (2014) 1, pp. 73-92
Persistent link: https://www.econbiz.de/10010339714
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Linking perceived price fairness, customer satisfaction, trust, and loyalty : a structural equation modeling of Facebook-based e-commerce in Bangladesh
Hride, Fabliha Tasnim; Ferdousi, Farhana; Jasimuddin, … - In: Global business and organizational excellence : GBOE 41 (2022) 3, pp. 41-54
Persistent link: https://www.econbiz.de/10013161959
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The role of perceived usefulness and perceived ease-of-use toward satisfaction and trust which influence computer consumers' loyalty in China
Wilson, Nicholas; Keni, Keni; Tan, Pauline Henriette … - In: Gadjah Mada international journal of business 23 (2021) 3, pp. 262-294
Persistent link: https://www.econbiz.de/10012872394
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Precursors and outcome of customer satisfaction/delight in business-to-consumer relationships in Botswana
Jaiyeoba, Olumide Olasimbo; Svotwa, Douglas T.; … - In: South African journal of business management 51 (2020) 1, pp. 1-11
Purpose: This study examines the degree and the extent to which the satisfaction/delight of cellular network customers in Botswana is affected by the service delivery skills of network employees, the value received from offerings of the network and the trust that they have within a service...
Persistent link: https://www.econbiz.de/10012589595