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~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
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Consumer behaviour
Customer satisfaction
Konsumentenverhalten
81,148
Theorie
9,400
Theory
9,223
Relationship marketing
9,119
Beziehungsmarketing
9,088
Brand management
7,600
Markenführung
7,560
Brand image
6,753
Markenimage
6,712
Online-Handel
5,645
Online retailing
5,634
Kundenzufriedenheit
5,583
Social Web
4,834
Social web
4,832
USA
4,786
Online-Marketing
4,555
Internet marketing
4,544
United States
4,539
Service quality
4,448
Dienstleistungsqualität
4,403
Brand
4,344
Markenartikel
4,334
Einzelhandel
4,164
Retail trade
4,124
Meta-analysis
4,059
Deutschland
4,004
Meta-Analyse
3,726
Germany
3,715
Werbewirkung
3,683
Advertising effects
3,642
Electronic Commerce
3,633
Verbraucherverhalten
3,589
Experiment
3,535
E-commerce
3,527
Emotion
3,292
Advertising
3,070
Werbung
2,988
Privater Konsum
2,924
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32,320
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18,438
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Article
59,046
Book / Working Paper
24,475
Journal
125
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5
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50,915
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5,986
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5,980
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4,974
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4,974
research-article
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2,376
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1,732
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1,048
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1,048
Aufsatzsammlung
635
Conference paper
548
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548
Bibliografie enthalten
337
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298
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4,703
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14
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Han, Heesup
122
Belk, Russell W.
112
Mattila, Anna S.
108
Phau, Ian
100
Grunert, Klaus G.
96
Lusk, Jayson L.
83
Huber, Frank
81
Gierl, Heribert
80
Herrmann, Andreas
80
Bauer, Hans H.
78
Khare, Arpita
78
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
73
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
72
Nayga, Rodolfo M.
71
Dwivedi, Yogesh Kumar
69
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Laroche, Michel
64
Stavins, Joanna
63
Wansink, Brian
63
Bruwer, Johan
61
Paul, Justin
61
Jang, Soocheong
58
Janssen, Maarten C. W.
55
Ko, Eunju
55
Verhoef, Peter C.
55
Walsh, Gianfranco
55
Pelsmacker, Patrick de
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Kim, Jungkeun
52
Hollebeek, Linda D.
51
Krishna, Aradhna
51
Rajagopal
51
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National Bureau of Economic Research
521
Springer Fachmedien Wiesbaden
87
OECD
52
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Edward Elgar Publishing
21
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Information Resources Management Association
19
Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
16
Friedrich-Schiller-Universität Jena
15
INSEAD
14
Universität Mannheim
12
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Nomos Verlagsgesellschaft
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
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European University Institute / Department of Economics
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Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
European Association of Agricultural Economists - EAAE
7
Institut for Marketing og Organisation, Aarhus Universitet
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
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Journal of business research : JBR
1,980
Journal of retailing and consumer services
1,930
International journal of hospitality management
787
International journal of consumer studies
761
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
520
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
381
European Journal of Marketing
366
Journal of Consumer Marketing
365
The journal of brand management : an international journal
356
European journal of marketing : EJM
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
334
Journal of international consumer marketing
320
Journal of retailing
320
Journal of travel and tourism marketing
320
Tourism management : research, policies, practice
319
Journal of marketing management : MM
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
302
Cogent business & management
297
Marketing letters : a journal of research in marketing
295
Journal of marketing
294
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of the Academy of Marketing Science
287
SpringerLink / Bücher
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
263
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
80,527
Other ZBW resources
2,913
RePEc
150
BASE
38
EconStor
23
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1
The effectiveness of cause-related marketing : a meta-analysis on consumer responses
Schamp, Christina
;
Heitmann, Mark
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of marketing research
60
(
2023
)
1
,
pp. 189-215
Persistent link: https://www.econbiz.de/10013474564
Saved in:
2
The moderating role of religiosity on cause related advertising campaigns
Mabrouk, Abir Ben
;
Najjar, Faouzi
- In:
International journal of islamic marketing and branding
4
(
2019
)
3/4
,
pp. 249-260
Persistent link: https://www.econbiz.de/10012257420
Saved in:
3
Cause-related marketing : uncovering the myth
Mehran Nejati
;
Azlan Amran
;
Gwen Tan Yi Wen
- In:
International journal of management practice : IJMP
8
(
2015
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10011377134
Saved in:
4
Containing cause-related marketing skepticism : a comparison across donation frame types
Vlachos, Pavlos A.
;
Koritos, Christos D.
;
Krepapa, Areti
; …
- In:
Corporate reputation review : an international journal
19
(
2016
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10011552367
Saved in:
5
Consumers' attitudes towards cause-related marketing
Sinčić Ćorić, Dubravka
;
Dropuljić, Marija
- In:
Analele ştiinţifice ale Univerşităţii Alexandru …
62
(
2015
)
3
,
pp. 343-356
Persistent link: https://www.econbiz.de/10011472772
Saved in:
6
Effect of cause-related marketing for green practices in the hotel industry
Ham, Sunny
;
Choi, Yung Kyun
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
3
,
pp. 249-259
Persistent link: https://www.econbiz.de/10010406533
Saved in:
7
Effect of cause-related marketing on corporate image and purchase intention : evidence from India
Rathod, Khuman L.
;
Gadhavi, Dharmesh D.
;
Shukla, Yupal S.
- In:
International journal of business and emerging markets …
6
(
2014
)
3
,
pp. 230-246
Persistent link: https://www.econbiz.de/10010460802
Saved in:
8
Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?
Rong, Chen
;
Su, Song
;
He, Feng
- In:
Australian journal of management
39
(
2014
)
2
,
pp. 191-206
Persistent link: https://www.econbiz.de/10010431557
Saved in:
9
Functional matching effect in CRM : moderating roles of perceived message quality and skepticism
Manuel, Eleonora
;
Youn, Seounmi
;
Yoon, Doyle
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 397-418
Persistent link: https://www.econbiz.de/10010436761
Saved in:
10
Choice of cause in cause-related marketing
Robinson, Stefanie Rosen
;
Irmak, Caglar
;
Jayachandran, …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 126-139
Persistent link: https://www.econbiz.de/10009782925
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