//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
~subject:"Dienstleistungsmarketing"
~subject:"Industrie"
~subject:"Unternehmensdienstleistung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Relevance of IMC to Profes...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Dienstleistungsmarketing
Industrie
Unternehmensdienstleistung
Dienstleistung
5,375
Services
4,616
Dienstleistungssektor
1,497
Service industry
1,375
services
1,370
Deutschland
1,113
Germany
991
Professional services
928
Innovation
815
Theorie
792
Freie Berufe
791
Theory
781
Service quality
651
Dienstleistungsqualität
645
Relationship marketing
471
Beziehungsmarketing
455
Innovationsmanagement
437
Business services
417
Marketing
408
Innovation management
397
Dienstleistungshandel
377
Management
376
Trade in services
374
Konsumentenverhalten
369
Services marketing
345
Dienstleistungsmanagement
339
Service management
335
USA
325
United States
309
Customer satisfaction
294
Service innovation
291
Kundenzufriedenheit
267
Welt
244
World
241
Dienstleistungsinnovation
234
EU-Staaten
224
more ...
less ...
Online availability
All
Undetermined
429
Free
188
Type of publication
All
Article
720
Book / Working Paper
548
Journal
11
Type of publication (narrower categories)
All
Article in journal
604
Aufsatz in Zeitschrift
604
Graue Literatur
158
Non-commercial literature
158
Hochschulschrift
124
Working Paper
107
Thesis
103
Arbeitspapier
101
Aufsatz im Buch
95
Book section
95
Collection of articles of several authors
71
Sammelwerk
71
Lehrbuch
45
Aufsatzsammlung
42
Konferenzschrift
40
Textbook
35
Case study
30
Fallstudie
30
Bibliografie enthalten
29
Bibliography included
29
Conference proceedings
22
Amtsdruckschrift
12
Government document
12
Guidebook
10
Ratgeber
10
research-article
9
Advisory report
8
Forschungsbericht
8
Gutachten
8
Handbook
6
Handbuch
6
Statistik
6
Collection of articles written by one author
5
Conference paper
5
Konferenzbeitrag
5
Sammlung
5
Fallstudiensammlung
3
Statistics
3
Bibliografie
2
Dictionary (multilingual)
2
more ...
less ...
Language
All
English
911
German
352
French
8
Italian
8
Polish
5
Undetermined
4
Danish
1
Modern Greek (1453-)
1
Finnish
1
Multiple languages
1
Dutch
1
Portuguese
1
Russian
1
Slovenian
1
Swedish
1
more ...
less ...
Author
All
Bruhn, Manfred
27
Meffert, Heribert
18
Görg, Holger
11
Kleinaltenkamp, Michael
10
Hadwich, Karsten
9
Edvardsson, Bo
8
Geishecker, Ingo
8
Meyer, Anton
8
Fließ, Sabine
7
Grönroos, Christian
6
Jaakkola, Elina
6
Liljander, Veronica
6
Mattoo, Aaditya
6
Schmitz, Gertrud
6
Stauss, Bernd
6
Strandvik, Tore
6
Bitner, Mary Jo
5
Corsten, Hans
5
Gouthier, Matthias
5
Gremler, Dwayne D.
5
McColl-Kennedy, Janet R.
5
Parida, Vinit
5
Walsh, Gianfranco
5
Zeithaml, Valarie A.
5
Aas, Tor Helge
4
Benkenstein, Martin
4
Benoit, Sabine
4
Berlingieri, Giuseppe
4
Fisk, Raymond P.
4
Fritsch, Michael
4
Furrer, Olivier
4
Gebauer, Heiko
4
Gustafsson, Anders
4
Helkkula, Anu
4
Hogreve, Jens
4
Huang, Ming-Hui
4
Hydle, Katja Maria
4
Keuper, Frank
4
Konon, Alexander
4
Kowalkowski, Christian
4
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
6
Europäische Kommission / Statistisches Amt
5
Fraunhofer-Institut für System- und Innovationsforschung
4
Deutschland / Bundesministerium für Bildung und Forschung
3
Excellence-in-Service-Konferenz <6., 2016, Koblenz>
3
Nomos Verlagsgesellschaft
3
Deutsches Institut für Wirtschaftsforschung
2
Duncker & Humblot
2
Europäische Kommission
2
Excellence-in-Service-Konferenz <5., 2015, Koblenz>
2
Fraunhofer-Institut für Produktionstechnik und Automatisierung
2
Friedrich-Schiller-Universität Jena
2
Institut für Technik der Betriebsführung
2
Svenska Handelshögskolan <Helsinki>
2
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
2
American Marketing Association
1
Anglo-German Foundation for the Study of Industrial Society
1
Asia-Pacific Economic Cooperation
1
Asian Development Bank
1
Centr Issledovanij i Statistiki Nauki <Moskau>
1
Conference on Research in Income and Wealth
1
Conference on Services Marketing <1, 1981, Orlando, Fla.>
1
Consiglio nazionale delle ricerche / Progetto finalizzato "Struttura ed evoluzione dell'economia italiana"
1
DIIR - Deutsches Institut für Interne Revision / Arbeitskreis "Revision der Beschaffung"
1
Deutscher Betriebswirte-Verlag GmbH
1
Deutschland / Bundesministerium für Bildung, Wissenschaft und Forschung
1
Deutschland / Bundeswehr / Universität Hamburg
1
Deutschland / Umweltbundesamt
1
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
Dienstleistungstagung <6, 2006, Berlin>
1
Dienstleistungstagung <7, 2008, Berlin>
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
European Techno-Economic Policy Support Network (ETEPS AISBL)
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Europäische Kommission / Generaldirektion Kommunikation
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Faculteit der Economische Wetenschappen en Bedrijfskunde, Vrije Universiteit
1
Fraunhofer-Informationszentrum Raum und Bau
1
Hochschulgruppe Arbeits- und Betriebsorganisation
1
more ...
less ...
Published in...
All
SpringerLink / Bücher
33
The journal of services marketing
31
Journal of business research : JBR
19
The service industries journal
19
Journal of service management
18
Journal of service research : JSR
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
Services marketing quarterly
16
Journal of retailing and consumer services
14
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
13
Journal of service research
12
Springer eBook Collection / Business and Economics
12
Fokus Dienstleistungsmarketing
11
Journal of service theory and practice
9
The journal of business & industrial marketing
9
International journal of hospitality management
8
The Oxford handbook of professional service firms
8
Gabler Edition Wissenschaft
7
International journal of innovation management
7
Professional services firms
7
Discussion paper
6
Discussion paper series / IZA
6
International journal of production economics
6
International journal of services and operations management
6
Journal of Services Marketing
6
Research
6
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing communications
5
Meffert-Marketing-Edition
5
Springer eBook Collection
5
Working paper
5
ZEW discussion papers
5
Basler Schriften zum Marketing
4
Comparative economic research : Central and Eastern Europe
4
Discussion papers / CEPR
4
Focus Dienstleistungsmarketing
4
International journal of quality and service sciences
4
International journal of services technology and management
4
Journal of industry, competition and trade
4
more ...
less ...
Source
All
ECONIS (ZBW)
1,250
Other ZBW resources
13
USB Cologne (EcoSocSci)
7
EconStor
6
RePEc
2
ArchiDok
1
Showing
1
-
10
of
1,279
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The implementation of integrated marketing communication on retail business : Moslem consumers' perceptions
Chaniago, Harmon
;
Efawati, Yen
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
2
,
pp. 187-206
Persistent link: https://www.econbiz.de/10013194072
Saved in:
2
Customer-induced interactions and innovation in professional
services
: the case of software customisation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Bertram, Matthias
- In:
International journal of innovation management
19
(
2015
)
2
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011309445
Saved in:
3
Factors that influence the marketing of professional
services
Enerson, Meg
;
Mason, Roger B.
;
Corbishley, Karen M.
- In:
Investment management and financial innovations
13
(
2016
)
3
,
pp. 118-130
Persistent link: https://www.econbiz.de/10011666659
Saved in:
4
A strategic framework for task automation in professional
services
Sampson, Scott
- In:
Journal of service research
24
(
2021
)
1
,
pp. 122-140
Persistent link: https://www.econbiz.de/10012426766
Saved in:
5
Managing operations in professional service organisations : identifying roles and tasks of professionals and managers in courts
Puolakka, Tiina
;
Pekkanen, Petra
;
Pirttilä, Timo
- In:
International journal of services and operations …
39
(
2021
)
1
,
pp. 37-61
Persistent link: https://www.econbiz.de/10012522488
Saved in:
6
Designing professional
services
: pricing and prioritization
Wu, Chenguang Allen
;
Chen, Jin
;
Veeraraghavan, Senthil
- In:
Production and operations management : the flagship …
32
(
2023
)
8
,
pp. 2578-2595
Persistent link: https://www.econbiz.de/10014328714
Saved in:
7
The complex role of complexity : how service providers can mitigate negative effects of perceived service complexity when selling professional
services
Mikolon, Sven
;
Kolberg, Anika
;
Haumann, Till
;
Wieseke, Jan
- In:
Journal of service research : JSR
18
(
2015
)
4
,
pp. 513-528
Persistent link: https://www.econbiz.de/10011392292
Saved in:
8
Defective co-creation : developing a typology of consumer dysfunction in professional
services
Greer, Dominique A.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10010519468
Saved in:
9
The development of new sponsorship deals as new business-to-business
services
Athanasopoulou, Pinelopi
;
Sarli, Elena
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 552-561
Persistent link: https://www.econbiz.de/10011339884
Saved in:
10
A view from the street : an exploratory study of consumer attitudes toward offshoring of professional
services
in the United States
Koku, Paul Sergius
- In:
The journal of services marketing
29
(
2015
)
2
,
pp. 150-159
Persistent link: https://www.econbiz.de/10011343381
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->