//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
~subject:"Dienstleistungsmarketing"
~subject:"Service quality"
~subject:"Unternehmensdienstleistung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Relevance of IMC to Profes...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Dienstleistungsmarketing
Service quality
Unternehmensdienstleistung
Dienstleistung
5,375
Services
4,616
Dienstleistungssektor
1,497
Service industry
1,375
services
1,370
Deutschland
1,113
Germany
991
Professional services
928
Innovation
815
Theorie
792
Freie Berufe
791
Theory
781
Dienstleistungsqualität
645
Relationship marketing
471
Beziehungsmarketing
455
Innovationsmanagement
437
Business services
417
Marketing
408
Innovation management
397
Dienstleistungshandel
377
Management
376
Trade in services
374
Konsumentenverhalten
369
Services marketing
345
Dienstleistungsmanagement
339
Service management
335
USA
325
United States
309
Customer satisfaction
294
Service innovation
291
Kundenzufriedenheit
267
Welt
244
World
241
Dienstleistungsinnovation
234
Industrie
229
EU-Staaten
224
more ...
less ...
Online availability
All
Undetermined
549
Free
188
Type of publication
All
Article
892
Book / Working Paper
593
Journal
9
Type of publication (narrower categories)
All
Article in journal
763
Aufsatz in Zeitschrift
763
Hochschulschrift
170
Thesis
141
Graue Literatur
129
Non-commercial literature
129
Aufsatz im Buch
105
Book section
105
Working Paper
82
Arbeitspapier
76
Collection of articles of several authors
72
Sammelwerk
72
Aufsatzsammlung
46
Lehrbuch
46
Konferenzschrift
38
Textbook
36
Case study
34
Fallstudie
34
Bibliografie enthalten
32
Bibliography included
32
Conference proceedings
21
research-article
12
Guidebook
10
Handbook
10
Handbuch
10
Ratgeber
10
Conference paper
9
Konferenzbeitrag
9
Forschungsbericht
8
Advisory report
7
Amtsdruckschrift
7
Government document
7
Gutachten
7
Bibliografie
5
Collection of articles written by one author
5
Sammlung
5
Fallstudiensammlung
3
Glossar enthalten
2
Glossary included
2
Mehrbändiges Werk
2
more ...
less ...
Language
All
English
1,085
German
403
French
7
Polish
5
Undetermined
3
Finnish
1
Italian
1
Swedish
1
more ...
less ...
Author
All
Bruhn, Manfred
35
Meffert, Heribert
18
Görg, Holger
11
Kleinaltenkamp, Michael
11
Edvardsson, Bo
10
Hadwich, Karsten
10
Stauss, Bernd
10
McColl-Kennedy, Janet R.
9
Bitner, Mary Jo
8
Geishecker, Ingo
8
Meyer, Anton
8
Benkenstein, Martin
7
Fließ, Sabine
7
Grönroos, Christian
7
Jaakkola, Elina
7
Hogreve, Jens
6
Huang, Ming-Hui
6
Liljander, Veronica
6
Schmitz, Gertrud
6
Strandvik, Tore
6
Witell, Lars
6
Zeithaml, Valarie A.
6
Corsten, Hans
5
Fisk, Raymond P.
5
Gouthier, Matthias
5
Gremler, Dwayne D.
5
Gustafsson, Anders
5
Helkkula, Anu
5
Mattoo, Aaditya
5
Parida, Vinit
5
Russell-Bennett, Rebekah
5
Rust, Roland T.
5
Walsh, Gianfranco
5
Wirtz, Jochen
5
Aas, Tor Helge
4
Benoit, Sabine
4
Berlingieri, Giuseppe
4
Furrer, Olivier
4
Gallan, Andrew S.
4
Gerstner, Eitan
4
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
5
Nomos Verlagsgesellschaft
4
Deutschland / Bundesministerium für Bildung und Forschung
3
Excellence-in-Service-Konferenz <6., 2016, Koblenz>
3
Verlag Dr. Kovač
3
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
3
Duncker & Humblot
2
Edward Elgar Publishing
2
Eric Cuvillier <Firma>
2
Excellence-in-Service-Konferenz <5., 2015, Koblenz>
2
Fraunhofer-Institut für System- und Innovationsforschung
2
Friedrich-Schiller-Universität Jena
2
IGI Global
2
Institut für Technik der Betriebsführung
2
Svenska Handelshögskolan <Helsinki>
2
Universität Potsdam
2
American Marketing Association
1
Autohaus Buch und Formular
1
Brandenburgische Technische Universität Cottbus-Senftenberg
1
Center for Service Excellence
1
Conference on Services Marketing <1, 1981, Orlando, Fla.>
1
DIIR - Deutsches Institut für Interne Revision / Arbeitskreis "Revision der Beschaffung"
1
Deutscher Betriebswirte-Verlag GmbH
1
Deutscher Juristentag <68, 2010, Berlin>
1
Deutsches Institut für Wirtschaftsforschung
1
Deutschland / Bundesministerium für Bildung, Wissenschaft und Forschung
1
Deutschland / Bundeswehr / Universität Hamburg
1
Deutschland / Umweltbundesamt
1
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
Dienstleistungstagung <6, 2006, Berlin>
1
Dienstleistungstagung <7, 2008, Berlin>
1
European Techno-Economic Policy Support Network (ETEPS AISBL)
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Europäische Kommission / Generaldirektion Kommunikation
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Faculteit der Economische Wetenschappen en Bedrijfskunde, Vrije Universiteit
1
Fidschi
1
Fraunhofer-Informationszentrum Raum und Bau
1
Hochschulgruppe Arbeits- und Betriebsorganisation
1
Ifo-Institut für Wirtschaftsforschung
1
more ...
less ...
Published in...
All
The journal of services marketing
43
SpringerLink / Bücher
42
Journal of service management
34
Journal of service research : JSR
26
The service industries journal
25
Journal of business research : JBR
20
Journal of retailing and consumer services
20
Services marketing quarterly
18
Journal of service research
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
Springer eBook Collection / Business and Economics
15
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
14
Gabler Edition Wissenschaft
13
International journal of hospitality management
13
Fokus Dienstleistungsmarketing
11
Journal of service theory and practice
10
International journal of services technology and management
9
The journal of business & industrial marketing
9
International journal of innovation management
8
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
8
International journal of quality and service sciences
8
International journal of services and operations management
8
The Oxford handbook of professional service firms
8
Professional services firms
7
Schriftenreihe innovatives Dienstleistungsmanagement
7
Service business
7
European review of service economics and management
6
International journal of production economics
6
Journal of Services Marketing
6
Journal of marketing
6
Journal of service theory and practice : JSTP
6
Research
6
International journal of contemporary hospitality management
5
International journal of services, economics and management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing communications
5
Journal of operations management
5
Meffert-Marketing-Edition
5
Reihe Dienstleistungsmanagement, Dienstleistungsmarketing
5
Springer Gabler Research
5
more ...
less ...
Source
All
ECONIS (ZBW)
1,467
Other ZBW resources
17
EconStor
6
RePEc
2
BASE
1
ArchiDok
1
Showing
1
-
10
of
1,494
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The implementation of integrated marketing communication on retail business : Moslem consumers' perceptions
Chaniago, Harmon
;
Efawati, Yen
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
2
,
pp. 187-206
Persistent link: https://www.econbiz.de/10013194072
Saved in:
2
Customer-induced interactions and innovation in professional
services
: the case of software customisation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Bertram, Matthias
- In:
International journal of innovation management
19
(
2015
)
2
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011309445
Saved in:
3
Factors that influence the marketing of professional
services
Enerson, Meg
;
Mason, Roger B.
;
Corbishley, Karen M.
- In:
Investment management and financial innovations
13
(
2016
)
3
,
pp. 118-130
Persistent link: https://www.econbiz.de/10011666659
Saved in:
4
A strategic framework for task automation in professional
services
Sampson, Scott
- In:
Journal of service research
24
(
2021
)
1
,
pp. 122-140
Persistent link: https://www.econbiz.de/10012426766
Saved in:
5
Managing operations in professional service organisations : identifying roles and tasks of professionals and managers in courts
Puolakka, Tiina
;
Pekkanen, Petra
;
Pirttilä, Timo
- In:
International journal of services and operations …
39
(
2021
)
1
,
pp. 37-61
Persistent link: https://www.econbiz.de/10012522488
Saved in:
6
Designing professional
services
: pricing and prioritization
Wu, Chenguang Allen
;
Chen, Jin
;
Veeraraghavan, Senthil
- In:
Production and operations management : the flagship …
32
(
2023
)
8
,
pp. 2578-2595
Persistent link: https://www.econbiz.de/10014328714
Saved in:
7
The complex role of complexity : how service providers can mitigate negative effects of perceived service complexity when selling professional
services
Mikolon, Sven
;
Kolberg, Anika
;
Haumann, Till
;
Wieseke, Jan
- In:
Journal of service research : JSR
18
(
2015
)
4
,
pp. 513-528
Persistent link: https://www.econbiz.de/10011392292
Saved in:
8
Defective co-creation : developing a typology of consumer dysfunction in professional
services
Greer, Dominique A.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10010519468
Saved in:
9
The development of new sponsorship deals as new business-to-business
services
Athanasopoulou, Pinelopi
;
Sarli, Elena
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 552-561
Persistent link: https://www.econbiz.de/10011339884
Saved in:
10
A view from the street : an exploratory study of consumer attitudes toward offshoring of professional
services
in the United States
Koku, Paul Sergius
- In:
The journal of services marketing
29
(
2015
)
2
,
pp. 150-159
Persistent link: https://www.econbiz.de/10011343381
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->