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~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Markenführung"
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Consumer behaviour
Einzelhandel
Markenführung
Konsumentenverhalten
79,057
Theorie
9,825
Theory
9,639
Brand management
9,376
Markenartikel
9,114
Youth
9,038
Beziehungsmarketing
8,935
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8,929
Relationship marketing
8,922
Brand
8,020
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7,257
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7,208
USA
6,219
United States
5,813
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5,523
Online-Handel
5,450
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5,436
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5,426
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5,423
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4,841
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4,837
Germany
4,570
Online-Marketing
4,515
Internet marketing
4,489
Dienstleistungsqualität
4,316
Service quality
4,314
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,563
Experiment
3,511
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3,450
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3,232
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3,189
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3,108
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2,953
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Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
96
Grunert, Klaus G.
94
Phau, Ian
86
Bauer, Hans H.
84
Lusk, Jayson L.
83
Huber, Frank
82
Gierl, Heribert
79
Herrmann, Andreas
77
Wiedmann, Klaus-Peter
77
Usman, Osly
76
Sheth, Jagdish N.
74
Grewal, Dhruv
70
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Septianto, Felix
67
Loureiro, Sandra Maria Correia
66
Nayga, Rodolfo M.
66
Wansink, Brian
66
Foxall, Gordon R.
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
60
Jang, Soocheong
58
Chintagunta, Pradeep K.
56
Ko, Eunju
56
Laroche, Michel
56
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Pelsmacker, Patrick de
54
Warlop, Luk
54
Thøgersen, John
53
Rajagopal
52
Walsh, Gianfranco
51
Krishna, Aradhna
50
Hollebeek, Linda D.
49
Rock, Bram de
49
Gröppel-Klein, Andrea
48
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National Bureau of Economic Research
509
Springer Fachmedien Wiesbaden
99
OECD
44
American Marketing Association
35
International Energy Agency
30
IGI Global
28
Information Resources Management Association
25
Verlag Dr. Kovač
22
Books on Demand GmbH <Norderstedt>
21
Institut für Demoskopie Allensbach
18
Edward Elgar Publishing
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Nordic Council of Ministers
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Friedrich-Schiller-Universität Jena
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INSEAD
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RWTH Aachen
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Österreichisches Institut für Wirtschaftsforschung
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Christian-Albrechts-Universität zu Kiel
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Haufe-Lexware GmbH & Co. KG
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NetLibrary, Inc
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Robert Schuman Centre for Advanced Studies
8
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7
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7
Institut for Marketing og Organisation, Aarhus Universitet
7
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7
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7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Gesellschaft zur Erforschung des Markenwesens
6
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Journal of business research : JBR
2,017
Journal of retailing and consumer services
1,947
International journal of consumer studies
762
International journal of hospitality management
728
Psychology & marketing
665
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
508
Working paper / National Bureau of Economic Research, Inc.
433
The journal of brand management : an international journal
426
The journal of product & brand management
421
Asia Pacific journal of marketing and logistics
394
NBER Working Paper
381
European journal of marketing : EJM
365
Journal of marketing research : JMR
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
336
Journal of international consumer marketing
322
Journal of travel and tourism marketing
317
Journal of marketing management : MM
315
SpringerLink / Bücher
313
Journal of retailing
308
Journal of fashion marketing and management
306
Cogent business & management
302
Journal of marketing communications
301
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
299
International journal of retail & distribution management
298
Marketing letters : a journal of research in marketing
295
Tourism management : research, policies, practice
295
The international review of retail, distribution and consumer research
291
Journal of marketing
290
The journal of consumer marketing
286
Journal of consumer behaviour : an international research review
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
280
Journal of the Academy of Marketing Science
271
International journal of contemporary hospitality management
263
Technological forecasting & social change : an international journal
263
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Marketing intelligence & planning
251
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ECONIS (ZBW)
80,742
RePEc
153
BASE
40
EconStor
28
USB Cologne (EcoSocSci)
22
OLC EcoSci
2
Showing
1
-
10
of
80,987
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date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
5
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
6
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
7
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
8
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
9
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
10
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
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